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NANCY HILL: It's interesting, The New York Times had an
article this morning about early adoption is now
mainstream, which is such an interesting concept when you
think about it.
Because I always prided myself on being an early adopter and
now I'm mainstream.
How did that happen?
But when you think about the younger generation, who really
are the people who are driving this into the households with
Nintendo and Wii and everything else that they're
begging their parents to bring into the household, it's
created a whole new environment now where people
are accepting of these technologies.
And they no longer look at it as something that they have to
be afraid of.
So they're engaged.
They're ready to have a conversation.
They have a certain set of expectations in terms of how
fast somebody's going to get back to them.
How fast the conversation is going to take place in a
digital universe.
And I think that's the exciting part about what's
going on because you don't have to spend hundreds of
thousands of dollars to have a conversation with your most
loyal consumer.
You can have a conversation with them right now, five
minutes from now know what the answer is.
And that to me is the most brilliant but also the most
challenging part of what's going on right now.
Because what we do with that information is not only
critical to how the consumers react to what we do, but it's
also critical to how we make business decisions.
You can't take all of that information and make a
decision every five minutes, because then you're never
going to be focused.
But you can take that collective conversation and
say, OK, there's an interesting
trend going on here.
And you, by the way, don't have to wait any longer for
two months of quantitative research, two months of focus
groups to make those decisions.
You can make them on a weekly basis.