Tip:
Highlight text to annotate it
X
>>How does Greater Fort Lauderdale plan to shine
brighter than ever in 2011?
The Greater Fort Lauderdale Convention and Visitors Bureau,
Starmark International and our partners
are ready to unveil all the exciting new ways
we'll be presenting this sunny destination
to the world.
It starts with the innovative
Vacation Planner and Meetings Guide.
This is your new Playbook--
it's all about what to do and how to play
in Greater Fort Lauderdale.
And because a show-stopping brochure
doesn't just stop at the page,
we've incorporated scan tags throughout the Playbook
that go to exclusive videos.
Have you ever wondered what a late night
sea turtle hatching looks like?
Pretty adorable -- have a peek!
We also invite meeting planners is to take a fresh look
at Greater Fort Lauderdale with the
Meetings With A View brochure
and its companion video.
As you know, the Broward County Film Commission
is moving into the movie business
looking to attract the industry to Greater Fort Lauderdale
and we've got a hot new ad to pave the way.
We've also been busy expanding our multicultural market
with print and radio in select markets
in support of the Jazz in the Gardens festival
and we'll show a presence on
African-American social media websites.
You'll be seeing even more of us online--
on Pandora.com,
on WeatherBug.com
and with New York Times mobile banner ads.
If you're in the UK this November,
look for our billboards in DLR train stations
during the World Travel Market.
Other outdoor marketing this year includes
a billboard in Times Square,
our Sunny beach mobile
and a summer drive market billboard.
Our latest work for the gay and lesbian markets
sizzles with a new ad with a scan tag
that takes readers to our groundbreaking
Mild to Wild mobile site.
Mild to Wild invites GLBT travelers
to select their mood--
mild, medium or wild
and the site offers up to four great ways to enjoy the day
plus hotel listings and Foursquare deals.
As you can see, Greater Fort Lauderdale is always
looking for fresh ways to invite our audience
to interact with our brand.
Watch for our 2011 campaign for consumers,
reaching general audiences, families, couples and gays--
plus meetings ads.
Each will showcase that 'ah-ha' moment--
that feeling of elation after a sun-sational
Greater Fort Lauderdale stay--
and it goes on little something like this:
Sunnylicious.
A smile like this has a fabulous journey behind it.
Scan the tag to reveal the vacation video
and get a taste of warmth, water and wonder.
Greater Fort Lauderdale.
Find your Sunny.
But why wait to see the vacation video
since you're already here?
How about a preview:
>>How did I find my Sunny?
That's how I found my Sunny.