Tip:
Highlight text to annotate it
X
The one that I'm fascinated with is Betty White and Snickers. Which was simply like
a fun, great Superbowl ad. And I don't think at the time anyone predicted what would happen
in the social space, and that she’d end up hosting Saturday Night Live. But I think
what’s interesting is rather than trying to architect and overthink that, Snickers
kind of rode that wave and tried to stay in the conversation. So I searched the other
day: Betty White, Snickers, and that’s the top paid search. When she was on Saturday
Night Live they actually ran the spot again. So I think they’ve done a nice job of staying
in that conversation without trying to force that conversation.