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Hi this is Louisa, and today we want to talk about
what everyone wants to know about content
marketing. So what is content marketing
and why should you care? Do you find yourself
ignoring advertisements and commercials? It is
almost as though you are able to filter through
distracting and disruptive information as
noise to get to the information you wont.
Businesses find that expensive advertisements
are no longer producing the same responses
or click-through rates. However
information that is relevant and useful
to their target audience at the right time seems to attract
the interests of prospects and keep them engaged
in ongoing conversation. It also allows them
to build the brand of the business and tell others what it stands for
so that it attracts the right kind of clients
while building trust and authority. So businesses
are turning to using content to create multiple touch points with prospects and
clients.
And this is generally refer to as content
marketing. But content marketing
is not about frantically posting lots of information
everywhere about your company; hastily churning out
company material on every social media sites. sites
Neither is it randomly posting articles
once in a while. Not this, it is not noise.
It is not stuffing of information
or pushing shallow rehashed material online.
It has been found that businesses that produce informative
or entertaining media and publishing content that is relevant to the
audience
and distributing these as part of total marketing initiative
is able to attract, nurture and influence contacts
and turn them into customers. It involves
all of these and more.
Everybody wants to know about content marketing. I will be hosting
a free live web training on this topic and you are invited to join me
on Google hangout on-air. Details are
at www.LouisaChan.com/hangout-content-training
In this training we will discuss the concept of content marketing. What it is,
what it involves, why it is important for your business.
We will also show you some case studies of businesses using it successfully.
It is a free live web training and details are
at www.LouisaChan.com/hangout-contetn-training
www.LouisaChan.com/hangout-content-training
Leave us your contact details and we'll send you updates on how to join us
in the live web training. In the meantime here are some free business
building tutorials that you can check out.
If you have not subscribed to this channel, you are most welcome to do so now
so that you'll never need to miss another free training. Register now
and I'll see you on the live event.