Tip:
Highlight text to annotate it
X
Winning marketing campaigns in the next 6 to 12 months, I
think there will be a big focus, or a continued focus,
on social networking opportunities.
We kind of think of it in our world as the gloves.
So all these conversations are happening out in the social
networking universe.
And our ability to create landing pages and
opportunities to convert those activities into transactions
because we're and ecommerce company is pretty critical.
Mass dynamic personalization, understanding your customer
better, being able to target specific marketing campaigns
and other activities to a unique customer and what they
value on your brand.
Those I think have real value in the next 6 to 12 months.