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It is men who spent on fragrances at special times of the year like Christmas and Valentine's Day
But in a sea of category sameness,
how do you peek a gentleman's interest and make your brand the one he wants to take on with him?
Well, when you're controversial French fragrance house Etat Libre d'Orange and your perfumes
are designed as tool of *** exploration, you do what you do best: you seduce him, *slap*
of course. Instead of having promoters spraying a boring
old tester strip with fragrance, the perfumes are sprayed onto the crotch of pretty ***
which shopper are then invited to sniff. Six gorgeous pairs of knickers, for six of
Etat's naughtiest perfumes. Putain des Palaces, Hôtel ***. Come on in...
Don't get me Wrong Baby, I don't Swallow. *giggle* that tickles...
Sécrétions Magnifiques, Magnificent Secretions. Oh la la...
Jasmin et Cigarette, Jasmine and Cigarette. Come Here Often?
Charogne, The Beast. Drop dead gorgeous...
And, Vraie Blonde, Real Blonde. Peak-a-Boo...
The result?
Due to the brand overt sexuality and limited availability, the fragrances have
a niche cult following, would all sales generated by PR, word-of-mouth and in-store
sampling. Which is why our *** sniffing always work
so well for creating brand awareness and driving trial.
We asked some of our customers if they agreed, The response was unanimous,
*YES, YES, OH YEAH...*