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Is the iron we found here absorbed?
That is probably almost neglegable.
So all the iron you do not absorb, but do eat...
What happens with that?
You defecate it. Yes.
Iron in - iron out, flushing it through the toilet.
The Food University crushes the statement of Kellogg's
that they are helping 150 million iron-deficient European woman with fresh iron.
It is not true. And does the Consumer federation know?
When products are structuraly enriched you need to have a look if it has a positive effect.
Positive in the cense of: do we absorb it?
Is it nessecary? Is there a shortage?
If the answer is "no", or if there is doubt.. then you should question this.
IF it would be the case that big groups of people have a structural shortage of iron...
Then we do not need Kellogg's to supplement that.
Then there would be a task for the government.
What do you think of the role of the Dutch FDA in this case?
hey immediately backup the producer.
A the least that is very interesting.
It is remarkable that they choose the side of the producer.
I can imagine they want to prevent panic. That is also their task.
But primairly they are there for the consumer.
If Kellogg's claims that 40-60% of the woman in Europe have a shortage of iron, than that is...
We already started our research.
We are looking for iron in the Danish Kellogg's.
not a claim on a product, but a very interesting signal.
If there is any doubt, the FDA should be more critical.
We would like a discussion on this topic in the Netherlands.
What should this discussion be about?
There is no iron in it...
It was not allowed.
For my feeling..
Of course because I know...
Your TV show accomplished that a discussion has started. Does fortification make sence?
These taste better.
I taste.. it is nonsence...
But, now I know somebody added a scoop of iron...
I tast iron.
You are not buying these anymore.
I think they are also harder.
Well. I might know someone.
If this TVshow means we can work together, that would be very nice.