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.eco will be a new top-level domain like dot com, dot mobi or dot info
and the question for us has always been how do we make sure that .eco is a
useful addition to the Internet
that's why we've really focused on
finding ways to make .eco a useful tool and platform for internet users to
find out information about sustainability on products companies and
individuals
with the introduction of new top-level domains we see a huge opportunity
for innovation and Big Room’s vision for .eco
is to create an open platform for people to
share their information on sustainability
we'll do this by
collecting information from people
when they register .eco domain names for their
companies for their organizations for the products or for themselves
and then make all that information freely available. So really developing a
useful tool
the other side of what we'll do with .eco is to
share a significant portion of revenues back with the global sustainability community
so really create some powerful tools for sustainability with .eco
there were really two reasons why we went
to Afilias with this idea. one was their phenomenal reputation
they have experience in delivering new TLD’s successfully.
they are stable and they have the technical competence to do it
the other was an excellent fit
they understood what we were trying to achieve with .eco
and they have been very engaged in helping us develop the model and ensure .eco
is successful.