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Right now, the way in which the channels come together on behalf of consumers is probably
the bigger question. And this is either the most confusing or the simplest proposition.
If we can align ourselves around a consumer, use the channels, use whether it be television,
print, radio, or digital, to meet their needs, we’ll be doing it on their terms again versus
our terms. I think digital has really sort of upped the ante. The use of technology has
made everything available in real time and consumers are not waiting anymore for campaigns,
for offers. The notion of seasonality is not gone. But I think brands are much more focused
on sort of microtargeting different events to meet different needs of consumers versus
very big broad seasons or segment-specific needs.