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You may have the greatest product since sliced bread, but if nobody knows what your product
is or why they might be interested, you have a problem.
How do you solve this problem? An explainer video!
Why, you might ask would I need a video to explain my product when I can simply tell
people about it with words and pictures on my website?
Well, research has shown that presentations with words and images are 50% more effective
when the words are communicated verbally rather than visually.
I could go into detail explaining the research and the whole dual-channel hypothesis, principle
of coherence, cognitive load, three store structures of memory, multimedia principles
of limited comprehension, and so on and so on, but you wouldn't be here if you didn't
already have an idea of the power of video. You already know that it comes down to this
- people get bored quickly.
Instead of trying to explain your product with lots of words and pictures for visitors
to slog through on your website, you want to communicate your product in a way that
people will quickly understand before.... yeah... that happens!