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WITH US TODAY.
INSTEAD OF FAME BUT -- CHRIS
FACT, BETTER KNOWN AS A DRAMA,
HE IS FROM THE MTV HIT SHOW
FANTASY FACTORY, HE WENT ON HIS
OWN.
THE C E OF THE CLOTHING LINE
YOUNG AND RECKLESS.
WELCOME, EVERYBODY, TO DRAMA.
YOU REALLY HAVE TO EXPLAIN THIS.
WHY ON EARTH YOU HAVE ONE NAME,
ONE WORD NAME.
>> I WILL BE HONEST.
I KIND OF REGRET IT SOMETIMES.
IT IS VERY HARD TO SEARCH ON
GOOGLE, HARD TO FIND ANY
INFORMATION ABOUT MYSELF.
IT IS A LITTLE --
STUART: WHY DID YOU DO IT?
>> I DIDN'T DO IT.
YOU KNOW THOSE DAYS WHEN
EVERYONE DETONATIONS TO GRANDMA
OR TWITTER, EVERYONE HAD A
SLIGHTLY EMBARRASSING AOL SCREEN
NAME?
MINE WAS CAUSINGDRAMA 1212 ENDED
STUCK WITH ME AND HERE I AM.
STUART: I AM TOLD WITHIN ONE
YEAR OF YOU PUTTING THIS LINE OF
CLOTHING, YOUNG AND RECKLESS,
WITHIN ONE YEAR YOU GOT YOUR
CLOTHING INTO 3,000 STORES.
IS THAT ACCURATE?
STUART: AND YOU DID THAT BY
USING SOCIAL MEDIA.
YOUR COMPANY IS THE PRODUCT OF
SOCIAL MEDIA MARKETING.
IS THAT CORRECT?
>> WE ARE THE PRODUCT OF THE NEW
SOCIAL MEDIA INTERNET
GENERATION.
ALSO ON TOP OF THAT I WAS ON A
REALITY SHOW ON MTV CALLED ROBIN
BIG FIRST AND FANTASY FACTORY SO
I SUPPORTED IT BY SOCIAL ME BE
AT AND IT IS INSANE HOW QUICKLY
EXPLODED.
STUART: HOW OLD ARE YOU?
>> 27 YEARS OLD.
I AM NOT TOO WILL BE IN TOUCH.
>> YOU WOULD BE SURPRISED HOW
QUICKLY YOU FEEL OLD WHEN YOU
ARE MAKING CLOTHING FOR AN
18-YEAR-OLDS
STUART: WHEN YOU USE THE WORD
RECKLESS IN YOUR DESIGN COMPANY.
WHAT IS RECKLESS ABOUT THE
CLOTHING?
IS IT VERY ***?
>> IT IS NOT.
IT IS MORE THE LIFESTYLE THAT
COMES WITH THE BRAND.
THINKING OUTSIDE THE BOX,
SHADING YOUR DREAMS, IT IS A
POSITIVE ENERGY I AM TRYING TO
SPREAD.
FOR A LOT PEOPLE TO CHASE THEIR
DREAMS AND BE WHAT THEY WANT TO
BE, YOU HAVE TO BREAK DOWN A LOT
OF BARRIERS AND NOT PAY
ATTENTION TO A LOT OF RULES AND
DO THINGS YOUR OWN WAY.
THAT IS WHAT I PROMOTE AND WHEN
SOMEONE PUTS ON A YOUNG AND
RECKLESS SHIIT I WANT THEM TO
FEEL EMPOWERED TO DO WHAT THEY
WANT TO DO AT HAVE FUN ALONG THE
WAY.
STUART: ONE LAST QUICK QUESTION.
EVER THOUGHT OF DOING AN IDEA?
SELLING SHARES TO THE PUBLIC TO
CASH OUT A LITTLE BIT?
>> THAT IS VERY FAR DOWN THE
LINE BUT I LOVE THE IDEA.
STUART: JOIN THE CLUB.
YOUNG AND RECKLESS ABOUT MAKING
A FUND OF MONEY.
>> DEPENDS ON WHAT YOU DO WITH
IT.
STUART: SHALL I CALL YOU DRAMA
OR CHRIS?
>> FROM YOU I WOULD RATHER BE