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>>MALIA: COMING UP NEXT ON INSIGHTS ON PBS HAWAI'I,
WHAT DO OUR YOUNG ENTREPRENEURS SEE FOR
HAWAI'I'S FUTURE?
>>MALIA: ALOHA AND WELCOME TO INSIGHTS ON PBS HAWAI'I.
I'M MALIA MATTOCH. HAWAI'I'S MILLENIAL AND X
GENERATIONS ARE COMING INTO THEIR OWN. SOME ARE TAKING
THE AMERICAN ENTREPRENEURIAL SPIRIT AND
GIVING IT THEIR OWN SPIN AS THEY DEAL WITH THE MERGING
CONCERNS, URBAN PLAN BEING HEALTHY LIVING AN
STABILITY. WHAT ARE SOME OF THE CHALLENGES FACED BY
HAWAI'I AND HOW ARE INNOVATIVE FUTURE THINKERS
ADDRESSING THEM? WHAT DO YOUNG ENTREPRENEURS SEE FOR
HAWAI'I'S FUTURE? JOIN OUR CONVERSATION BY CALLING,
E-MAILING POUR TWEETING YOUR QUESTIONS AND
COMMENTS. NOW, TO OUR PANEL. GWEN WOLTZ IS THE
COFOUNDER OF WAHINE MEDIA, A SOCIAL MEDIA AGENCY FOR
BUSINESSES. SHE IS THE CURRENT PRESIDENT OF THE
SOCIAL MEDIA CLUB OF HAWAI'I. ANNIE HILLER IS
THE EXECUTIVE DIRECTOR OF PROJECT VISION HAWAI'I. A
NONPROFIT ORGANIZATION THAT PROVIDES ACCESS TO HEALTH
SCREENING STATEWIDE IN A 36-FOOT RECREATIONAL
VEHICLE. CONNECTING SERVICES WITH THE PEOPLE
WHO NEED THEM. AUBREY YEE IS IS STUDYING TO BE A
FUTURIST IS IS A PH.D. CANDIDATE UNIVERSITY OF
HAWAII AT MANOA. SERVES ON THE BOARD OF KEANU HAWAI'I,
GRASS ROOTS SOCIAL CHANGE NONPROFIT AND PROJECT
DIRECTOR FOR THE OMIDYAR GROUP'S NEW INITIATIVE
HAWAI'I QUALITY OF LIFE. ALAN JOAQUIN IS THE FOUNDER
OF FARMROOF, AN AGRICULTURAL SUSTAINABILITY
COMPANY BASED IN WAIMANALO. HE HAS MORE THAN 20 YEARS
OF EXPERIENCE IN AGRICULTURE ENGINEERING,
ENVIRONMENTAL PROTECTION, AND LANDSCAPE CONSTRUCTION.
WELCOME EVERYONE. LET'S START OUR CONVERSATION
TODAY WITH WHAT IS MILLENIAL, WHAT IS
GENERATION X, HOW DO WE SORT OF DETERMINE WHAT
THESE GENERATIONS ARE? HOW ARE VIEWPOINTS FORMED.
>> IT'S AGE COHORT. >> THE AGE YOU WERE BORN
INTO. USUALLY A SPAN OF ABOUT 20 OR SO YEARS OF
PEOPLE THAT HAVE HAD SIMILAR EXPERIENCES. TIME
THAT THEY GREW UP, WHAT THEY WERE RAISED WITH, SORT
OF EVENTS THAT HAPPENED IN THEIR LIFE THAT HAVE
DEFINED THEM AS A GROUP. THEY SEE THE WORLD IN A
CERTAIN WAY. THEY SHARE A SIMILAR WORLD VIEW
TYPICALLY. I'M A GENERATION X AND I BELIEVE
SOME OF US HERE ARE MILLENIAL.
>> GENERATION X WOULD BE SORT OF BORN 1965 TO 1980.
AND THEN '80 TO 2000 WOULD BE MILLENIAAL. LET'S START
WITH YOU. MILLENIAL GENERATION Y IS GOING TO BE
DEFINING PRETTY MUCH HOW BUSINESSES ARE GOING TO BE
OPERATING. LARGE CONSUMER GROUP AND GENERATION
LARGEST CONSUMER GROUP AND GENERATION Y. IN THE WORLD
OF SOCIAL MEDIA, GENERATION Y ARE DOMINANTLY SOCIAL
MEDIA USERS. VERY IMPORTANT FOR BUSINESSES TO
BE ABLE TO ADAPT TO THESE NEW ENVIRONMENTS.
>>MALIA: INTERESTING. I WAS READING IN GENERATION
Y, NOT ONLY IS IT TECHNOLOGY, BUT FOUR IN 10
HAVE TATTOOS. ONE IN FOUR HAVE PIERCINGS. SOMEONE
ASKED IS THAT LOOK AT ME GENERATION OR IS SOMETHING
ELSE GOING ON? ANY THOUGHTS ON THAT?
>> YOU KNOW, I'M NOT NECESSARILY CONVINCED LOOK
AT ME. I THINK IT'S ACTUALLY GENERATION Y HAS A
INATE DESIRE TO SHARE. WE'RE ALL CONNECTED. I
THINK TECHNOLOGY HAS BECOME AN EXTENSION OF OUR EVERY
DAY LIFE. SO IN THAT, IT MIGHT NOT NECESSARILY BE
LIKE A KIND OF DESIRE TO GET ATTENTION.
IT'S A DESIRE TO SHARE. >>MALIA: SO THE POSTINGS OF
VIDEO OF YOURSELF AND WHAT YOU'RE DOING, NOT NECESSARY
LIE TRYING TO GET ATTENTION. NEW DEFINITION
OF HOW WE SHARE AND INTERACT.
>> EXACTLY. >>MALIA: DO YOU FIND THAT
IN SORT OF WHERE YOU GUYS ARE OPERATING IN THE
COMMUNITY, DO YOU SEE SORT OF A GENERATIONAL
DIFFERENCE IN HOW PEOPLE ARE APPROACHING THINGS?
>> YEAH, ABSOLUTELY. I THINK THE MILLENIALS ARE
DEFINITELY NARCISSIST IN A GOOD WAY. MILLENIALS ARE
NARCISSISTIC IN THEIR PATTERNS. HEY, LOOK AT ME,
LOOK WHAT I'M DOING, I'M GOING TO DO THE RIGHT THING
FOR MY COMMUNITY, FOR MY ENVIRONMENT AND FOR MY
LOCAL ECONOMY AND I WANT TO SHOW IT OFF AND GET MY
PEERS TO SEE HOW COOL I AM. THAT'S REALLY POWERFUL. IT
TAKES THE WHOLESALING OF THINK GLOBALLY, IT GOES
WORLDWIDE THROUGH TECHNOLOGY. IT'S KIND OF
AN OXYMORONIC SITUATION WHERE IT'S LIKE NARCISISM
OR NOT. >>MALIA: VERY PRODUCTIVE.
>> POSITIVE APPROACH. ACTUALLY TAKING SOCIAL
RESPONSIBILITY TO THE NEXT LEVEL.
>>MALIA: YOU'RE SOMEONE WHO HAS GOT AN AMAZINGLY
SOCIALLY AWARE NONPROFIT GOING ON. WAS THAT
THINKING PART OF YOUR DECISION MAKING IN TERMS OF
WHAT YOU DID. >> I THINK IT COMES DOWN TO
CONSCIOUSNESS AND HOW WE COMMUNICATE WITH EACH OTHER
LIKE WITH THE SHARING. BECAUSE WE'RE SO CONNECTED,
BECAUSE WE'RE ABLE TO, WITH THE FLASH OF A CAMERA,
COMMUNICATE WITH THOUSANDS OF PEOPLE, IT'S IMPORTANT
FOR THIS GENERATION TO BE CONSCIOUS OF WHAT THEY'RE
DOING, CONSCIOUS OF WHAT THEY'RE PRESENTING TO THE
WORLD, AND WHAT THEY'RE SHARING WITH THE WORLD. I
AGREE WITH YOU IN THAT WE ARE CONSCIOUS. WE ARE
TRYING TO MAKE A DIFFERENCE AND WE ARE TRYING TO
PRESENT OURSELVES. NARCISSIST
NARCISM WE WORK WITH COMMUNITY
HEALTH CENTERS AND RESOURCE CENTERS. WE HAVE HUI FOR
HEALTH, COALITION OF DIFFERENT SCREENINGS WHERE
WE WORK WITH OTHER ORGANIZATIONS, AGAIN, THAT
CONSCIOUSNESS, THAT CONNECTIVITY, AND TRY TO
PLAY ON DIFFERENT ORGANIZATIONS EXPERTISE AND
MAXIMIZE OUR RETURN ON INVESTMENT, PROVIDING A
NUMBER OF DIFFERENT HEALTH SCREENINGS AND COMMUNITIES
WITH ACCESS TO CARE ISSUES. SO IN KA'U OR LANAI OR
MOLOKAI, OR EVEN HERE IN KALIHI,.
>>MALIA: YOU'RE ACTUALLY BRINGING IT TO THEM?
>> YEAH. WE HAVE A MOBILE UNIT HERE ON ISLAND WITH
THE YOUNG MOTHERS, WE ARE ABLE TO SHIP STATEWIDE AND
PROVIDE OUR SERVICES IN VERY RURAL UNDERSERVED
AREAS FOR FREE. WE'VE SERVED OVER 10,000 PEOPLE
TO DATE. WITH VISION AND RETINAL SCREENING WHICH IS
NOW WE BEGAN WITH THE IDEA OF VISION VERSUS VISION.
BUT NOW, WE'VE EXPANDED TO VISION BECAUSE WE BELIEVE
WE CAN MAXIMIZE OUR RETURN ON INVESTMENT BY WORKING
WITH OTHER ORGANIZATIONS AND REALLY COLLABORATING.
SO I THINK WITH MILLENIALS, WE'RE REALLY COLLABORATORS.
WE LIKE TO WORK WITH OTHER PEOPLE AND CONNECT, WE LIKE
TO SEE HOW CAN I WORK WITH ROOFTOP GARDENS? HOW CAN I
UNDERSTAND THE FUTURE BETTER SO CAN I PROVIDE
SERVICE? HOW CAN SOCIAL MEDIA PLAY INTO PROVIDING
SERVICES. >>MALIA: SPEAKING OF THE
ROOFTOP GARDENS, WE'VE GOT 17 MILLION SQUARE FEET OF
ROOFTOP IN HONOLULU. IS THAT CORRECT?
>> YES. >>MALIA: YOU'RE WORKING TO
TRY TO CHANGE HOW THOSE ROOFS LOOK. CAN YOU TELL
BUS THAT? >> WHY WELL, WHEN YOU LOOK
OUT AT THE CITY SCAPE, YOU SEE A LOT OF WASTED SPACE
THAT'S BARRON THAT DOESN'T HAVE ANYTHING BUT BLACK OR
METAL. THERE'S A LOT OF THAT SPACE THAT COULD BE
UTILIZED TO HARVEST THE SUN FOR SOMETHING, WHETHER IT
BE FOR ENERGY THROUGH PV PANELS OR TO GROW FOOD,
WITH ROOFTOP FARMS. AND WHAT WE'VE DONE IS
DEVELOPED A SYSTEM THAT IT'S REALLY LIGHT WEIGHT TO
MAKE IT FEASIBLE TO REPURPOSE AN EXISTING
STRUCTURE TO GROW FOOD. IN THE PAST, IT HASN'T BEEN
POSSIBLE BECAUSE OF THE WEIGHT CONSTRAINTS. BUT
WE'VE DEVELOP A SYSTEM THAT WE FELT HAS OVERCOME THOSE
OBSTACLES SO IT ALLOWS US TO REPURPOSE VIRTUALLY ANY
BUILDING THAT HAS ADEQUATE SUN AND ACCESS AN WATER TO
GROW FOOD. >>MALIA: IT DOESN'T HAVE TO
BE A FLAT ROOF. >> IT COULD HAVE A SLIGHT
PITCH TO IT. NOT ANYTHING EXTREME OR RADICAL. BUT
MOST LARGE BUILDINGS HAVE FLAT ROOFS. IF YOU LOOK AT
THE TRADITIONAL SKYLINE OF A CITY, IT'S MOSTLY FLAT
ROOFS DOING NOTHING. THOSE FLAT ROOFS ARE ACTUALLY, I
SHOULDN'T SAY DOING NOTHING. THEY'RE DOING
SOMETHING. THEY'RE REFLECTING SOLAR RADIATION
BACK IN THE INTO THE ATMOSPHERE AND CREATING
INCREASE IN THE TEMPERATURE AROUND OUR
CEILING. GREEN FOOD ARE HELPING REDUCE THAT EFFECT
REDUCE UNILATERAL AGREEMENT THE TEMPERATURES OF OUR
CITY, AMOUNT OF AIR CONDITIONING WHICH MEANS
WE'RE LOWERING OUR CARBON FOOTPRINT. ABSORB BE STORM
WATER IN WHEN IT RAINS. EVERYONE REMEMBERS ALA WAI
DISASTER. WHAT HAPPENS WHEN WE HAVE TOO MUCH
PAVEMENT AND ROOFTOPS WE HAVE SEWER THAT GOES OUT.
>>MALIA: FIGURE OUT SOME ANSWERS TO THE PROBLEMS.
>> DEFINITELY. COLLABORATION IS THE KEY
TERMS FOR MILLENIALS. NOT BEING AFRAID TO DO THAT.
ANOTHER DEFINING THING IS THEY CAME TO THE JOB MARKET
AT A TIME WHEN JOBS WEREN'T REALLY THERE. SO A LOT OF
FINANCIAL CRISIS HAPPENING. SO THEY'VE HAD TO BE REALLY
CREATIVE AND STEP OUTSIDE OF THE BOX AND RISE TO THAT
OCCASION AND BE ENTREPRENEURIAL AND COME UP
WITH THEIR OWN SOLUTIONS AND THEY'RE JUST PRIMED FOR
THAT SORT OF EXPERIENCE. COMING UP WITH THINGS LIKE
SEEING ALL THE ROOFTOPS OUT THERE AND DECIDEING TO DO
SOMETHING ABOUT IT RATHER THAN WAITING FOR SOMEBODY
ELSE TO DO IT FOR THEM. >>MALIA:
>> WOULD YOU SAY THE ENVIRONMENT IS A PRIMARY
CONCERN. >> DEFINITELY. WITH
CLIMATE CHANGE AND ALL OF THESE THINGS COMING TO THE
FORE, PEOPLE ARE REALIZING THIS IS HAPPENING AN
WANTING TO DO SOMETHING ABOUT IT. CARING ABOUT
THOSE ISSUES. >>MALIA: ARE YOU SEEING
THAT AS A MAIN THEME IN SOCIAL MEDIA?
>> I WOULDN'T NECESSARILY SAY MAIN THEME IN SOCIAL
MEDIA. DEFINITE WILL, WE ARE FACED WITH MILLENIALS,
COLLABORATION IDEA. SOCIAL MEDIA PLAYS A HUGE ROLE IN
THAT AND IN NO OTHER TIME THAN NOW CAN SOCIAL MEDIA
BE A TOOL TO KIND OF HELP US. I THINK FOR ME, WE
ACTUALLY WORKING WITH MORE OF THE X GENERATION TO
BRING THEM INTO THE MIND SET OF THE Y GENERATION AND
THE COLLABORATION AND BEING VERY CREATIVE AND TAPPING
INTO THESE RESOURCES THAT YOU WOULD HAVE OTHERWISE
NOT SEEN. >>MALIA: IS THERE SORT OF A
LESSON THAT HAS TO BE LEARNED IN TERMS OF SOCIAL
MEDIA FOR GENERATION Y IN TERMS OF PUTTING THINGS ON
SOCIAL MEDIA THAT CAN THEN MAKE FINDING A JOB OR SOME
OF THE ADULT DECISIONINGS THAT COME LATER A PROBLEM?
HAS THAT LESSON BEEN LEARNED.
>> FOR SURE. YES. DEFINITELY. WE'VE ALL
WITNESSED IT. WE'VE ALL SEEN IT. WE'VE ALL MADE
THOSE MISTAKES. SO I THINK PEOPLE HAVE TO UNDERSTAND
THAT NOW, EVERYBODY, EVERY PERSON IS NOW A BRAND. NOW
THAT EVERYBODY IS ON LINE, YOU HAVE TO CONSIDER
YOURSELF AS A BRAND. AND WHAT ARE YOU GOING TO DO
WITH THAT BRAND. SO CONVERTING THAT INTO HOW
THAT CAN MAKE BUSINESS SENSE, SO FOR EVERY ONE OF
US, HERE IN THIS ROOM, WE CAN ACTUALLY PERPETUATE OUR
OWN BUSINESS THROUGH A PERSONAL BRAND. YOU SEE A
LOT OF THE FORTUNE 500 COMPANIES, THE LEADERS ARE
NOW UPON TWITTER. ALTHOUGH STATISTICS RIGHT NOW ARE
ONLY ABOUT 20 OF THE FORTUNE 500CEO'S ARE ON
TWITTER. BUT THAT TREND IS CHANGING. IN FACT, FOR THE
FUTURE. YOU KNOW, YOU'RE GOING TO SEE A SIGNIFICANT
INCREASE IN LEADER EMBRACING THE IDEA OF
PUTTING THEMSELVES OUT THERE FOR THE PUBLIC
BECAUSE THE PUBLIC REALLY ACTUALLY MORE SO WANTS TO
RESONATE WITH A HUMAN VERSUS A BRAND.
>>MALIA: DOES THAT MEAN THEN TO BE SUCCESS IF IN
THE FUTURE, YOU HAVE TO GIVE UP YOUR PRIVACY.
>> NOT NECESSARILY. >> MANAGE IT.
>> NOT AT ALL. YOU HAVE TO BE OPEN TO OPENING YOURSELF
UP. I'M KIND OF ONE OF THOSE PEOPLE WHO I AM
ACTIVE ON SOCIAL MEDIA NATURALLY BUT I DO KEEP MY
PRIVATE STUFF THAT I WANT TO PRIVATE PRIVATE AND THE
TOOLS ALLOW ME TO DO THAT. THE AMAZING THING ABOUT
SOCIAL MEDIA. WITH A LITTLE BIT OF EDUCATION,
YOU CAN REALLY CONTROL THAT. AND HELP GUIDE,
MANAGE YOUR OWN BRAND. >>MALIA: WHAT ABOUT THE
GULF BETWEEN SORT OF PROBABLY SOME. PEOPLE THAT
YOU SERVE IN SOME OF OUR POOREST COMMUNITIES FOR
WHOM HAVING A COMPUTER AT HOME THEY AREN'T AVAILABLE.
DOES IT SORT OF WIDEN THAT GULF BETWEEN THOSE IN THE
KNOW AND THOSE NOT? >> I THINK THAT IT DOES AND
IT DOESN'T. I THINK THAT AS TECHNOLOGY BECOMES MORE
AVAILABLE, IT BECOMES CHEAPER, MORE PEOPLE ARE
ABLE TO ACCESS TECHNOLOGY. AND IT'S GOING TO BECOME
COMMON SENSE TO ACCESS IT. CERTAINLY, THERE'S
POPULATIONS THAT DON'T HAVE THE ABILITY TO ACCESS IT
AND IT DOES CREATE, I THINK, A RIFT BETWEEN THEM.
WE WORK WITH ALL SORTS OF DIFFERENT PEOPLE AND JUST
SIMPLE THINGS THAT YOU WOULD THINK. SOME PEOPLE
WOULD THINK WAS VERY EASY IS NOT EASY FOR OTHERS.
AND SO I THINK THAT CERTAINLY, THERE'S RIFTS IN
THE SOCIOECONOMIC STATUS OF PEOPLE AND THEIR
ACCESSIBILITY TO TECHNOLOGY.
>> BECAUSE REALLY, THE PUBLIC LIBRARY MIGHT BE THE
ONLY PLACE THAT THEY HAVE AN OPPORTUNITY AND THOSE
LIBRARIES HAVE HOURS AND DAYS THAT THEY'RE NOT OPEN.
>> YOU HAVE TO REMEMBER THAT ALL TECHNOLOGY IS KIND
OF GOING TOWARDS THAT THING THAT YOU HAVE IN YOUR HAND.
FOR EVEN GENERATION Y, WE ARE NOW HAVING TO RETHINK
OUR IDEA WHAT TECHNOLOGY IS INTO NOW WHAT THE
GENERATION Z HAS IN THE PALM OF THEIR HANDS. WE
HAVE TO PUT THEMSELVES IN THEIR FOOTPRINT. I
DISAGREE IN THE SENSE BECAUSE CELL PHONES NOW ARE
MAKING EVERYTHING COMPLETELY ACCESSIBLE.
IT'S BASICALLY REACHING THEM ON WHERE THEY'RE
COMMUNICATING. NOT EVERYONE IS WALKING
AROUND WITH A STATE OF THE ART CELL PHONE, RIGHT?
>> YOU CAN GO BACK TO TEXTING. THERE'S
TECHNOLOGY THAT'S ACTUALLY REVERTING BACK TO THE OLD
MODEL. THERE'S TOOLS OUT THERE WHERE YOU CAN DO
STRAIGHT TEXT. >> THEY'RE LOOKING AT THAT
AT INTERNATIONAL LEVEL. I KNOW WHEN I WAS IN NEPAL
TEXTING WAS ONE OF THE MAIN FORMS OF COMMUNICATION.
AND HEALTH CARE IS REALLY LOOKING AT THAT. LOOKING
INTO WAYS WHERE APPOINTMENT REMINDERS FOR MOTHERS,
DIFFERENT EDUCATION OPPORTUNITIES USING
TEXTING. THAT'S A REALLY GOOD POINT. I THINK THAT
IT IS GENERATIONAL. THERE IS GAPS IN SOCIOECONOMICS
WITH IT. ABOUT YOU THE TRAIN IS MOVING. AND OF
COURSE WE'VE SEEN THAT SOME CITIES ARE CHOOSING TO
PROVIDE CELL PHONES TO THEIR HOMELESS POPULATION
TO HELP CLOSE THAT GAP. THAT EVERYONE WILL FEASIBLY
HAVE. LET'S TALK ABOUT HEALTH CARE AND SOME OF THE
CHANGES. ONE OF THE THINGS THAT YOU MENTIONED TO ME
EARLIER IN THE FUTURE, WE MIGHT BE TAKING CARE OF A
LOT OF OUR NEEDS AT THE KIOSK AT THE MALL. TALK
ABOUT THAT. >> I FEEL LIKE FROM THE
WORK THAT WE'VE DONE, THE MODEL OF HEALTH CARE HAS
REALLY GONE FULL CIRCLE. HUNDREDS OF YEARS AGO,
DOCTORS WOULD GO AND VISIT PATIENTS IN THEIR HOMES.
TRAVEL HUNDREDS OF MILES TO SEE PATIENTS WHEN A SYMPTOM
WAS PRESENTED AND TREAT THAT SYMPTOM. NOW, WE ARE
GOING BACK TO THAT PATIENT CENTERED MENTAL HOME MODEL
AND CHANGING ENVIRONMENTS. SO ROOFTOP GARDEN, MOVE
ACCESSIBLE TO GOOD FOOD. KIOSKS IN MALLS THAT YOU
CAN GET YOUR BLOOD PRESSURE DONE. RV COMES WITH
DIAGNOSTIC EQUIPMENT TO COMMUNITIES TO PROVIDE OUR
SERVICE. BUT THE SERVICES ARE NOW PREVENTIVE. SO
IT'S NOT SYMPTOM BASED. THAT'S KIND OF INTERESTING
BECAUSE NOW, PEOPLE HAVE ALL OF THESE TOOLS THAT AT
THEIR FINGERTIPS FOR HEALTH CARE. BUT THEY NEED TO BE
EMPOWERED TO ACTUALLY USE THEM, OF COURSE. SO THE
IDEA IS MORE TOWARDS PREVENTION RATHER THAN
TREATING SYMPTOMS. BUT IT'S A PATIENT CENTERED
MEDICAL HOME WITH PREVENTION. AND EMPOWERING
PEOPLE. >>MALIA: OF COURSE ANOTHER
BIG HEALTH ISSUE RIGHT NOW IS FOOD DESERTS IN TERMS OF
PEOPLE OF LOWER INCOME NOT BEING ABLE TO HAVE THE
OPTION TO BUY HEALTHY FOOD. DO YOU SEE SOMETHING LIKE A
ROOFTOP GARDEN AS AN EQUALIZER IN THAT ISSUE,
COULD PEOPLE FEASIBLY, PERHAPS DON'T HAVE A
ROOFTOP BUT SOME SORT OF BALCONY SPACE OR ANY TYPE
OF COULD WE BE MOVING PEOPLE BEING ABLE TO TAKE
CONTROL OF THAT. >> THAT'S A DOUBLE EDGED
QUESTION. I DO THINK THAT URBAN SPACE COULD BE USED
TO SUPPLEMENT THE FOOD SUPPLY IN URBAN SITUATIONS
THAT MAY BE CONSIDERED URBAN FOOD DESERT. I THINK
THERE'S MORE POWER IN GROWING FOOD FOR THE
EDUCATIONAL, INSPIRATIONAL REASONS. THERE'S A LOT OF
CHOICES THAT PEOPLE CAN MAKE EVERY DAY AND THEY CAN
CHOOSE TO EAT SOMETHING UNHEALTHY WITH FULL OF
SUGAR OR EAT SOMETHING THAT'S HEALTHY, FULL OF
PROTEIN AND GOOD CARBOHYDRATES. ROOFTOP
FARMING DOES MORE POWERFUL THINGS THROUGH INSPIRATION
AND EDUCATION RATHER THAN FEEDING PEOPLE WITH THE
PHYSICAL FOOD. ONE OF OUR SAYINGS HAS ALWAYS BEEN
ROOFTOP FARM IS MORE THAN A FARM AND GROWS MORE THAN
FOOD. IT'S NOT JUST SOIL GROWING THINGS. IT'S
INSPIRATION, EDUCATION, A WAY OF CHANGING YOUR MIND
SET IN THE FOOD THAT COMES FROM IT IS MORE OF
SYMBOLISM THAN ANYTHING ELSE. I THINK IT'S URBAN
FOOD DESERTS HAD MORE ROOFTOP FARMS, THE STATE OF
MIND IN THOSE FOOD DESERTS WOULD CHANGE. THAT WOULD
CHANGE BEHAVIORAL PATTERNS AND THAT'S WHERE THE POWER
IS. MORE SO THAN JUST ACTUAL PHYSICAL HOW MANY
POUNDS OF FOOD IS BEING CREATED FROM THESE ROOFTOP
FARMS. >>MALIA: IF CHILDREN ARE
GOING TO A SCHOOL THAT HAS SOME SORT OF FOOD PROGRAM
GOING ON OR IF THEY'RE SEEING THIS, THEY MIGHT BE
ABLE -- THIS IS AN INTERESTING COMMENT. FROM
SOMEONE BORN IN 1955. YOUNGER GENERATIONS WANT
TWO THINGS. POPULARITY AND LESS SWEAT FOR MORE PAY.
DIFFERENT FROM PREVIOUS GENERATIONS AND IT'S
FRUSTRATING WHEN WE WORKED OUR WAY UP FROM ANONYMOUS.
ANY THOUGHTS ON THAT? DO YOU HEAR THINGS LIKE THAT
IN TERMS OF CONFLICTS BETWEEN GENERATIONS?
>> YES, BUT I I DON'T THINK THAT'S NECESSARILY TRUE. I
FEEL LIKE THE MILLENIAL GENERATION IS DEFINITELY
HARD WORKING JUST IN A DIFFERENT WAY. THAT IS, I
MEAN, THERE IS THE GENERATION THAT CAME BEFORE
THAT REALLY WAS HARD WORKING IN THE WAY OF
HAVING TO COME OUT OF WORLD WAR II AND THAT SORT OF
THING AND REBUILD THE COUNTRY. SO THERE IS THAT
REAL HARD WORK ETHIC. BUT I THINK WORK ETHIC TODAY IS
DIFFERENT, BUT STILL THERE AND VERY STRONG. VERY
ENTREPRENEURIAL. >>MALIA: WHAT IS DIFFERENT
IN THE WORK ETHIC. >> THERE'S NOT A
TRADITIONAL WORKPLACE NOW. PEOPLE ARE WORKING WHEREVER
THEY ARE. >>MALIA: STARBUCK'S.
>> CONSTANTLY. YOU MIGHT SEE A LOT YOUNG PEOPLE AT
COFFEE PLACES. >>MALIA: THEY'RE WORKING ON
THEIR LAPTOP. WORKING ON THEIR I-PAD.
>> YOU SEE COWORKING SPACE POPPING UP IN KAKA'AKO NOW.
WHOLE IDEA OF WHAT THE WORK SPACE IS. I'VE OPERATED MY
BUSINESS FROM DAY ONE OUT OF MY OFFICE. WHICH IS
LITERALLY A DESK IN MY BEDROOM. I MEAN, AND I CAN
TAKE INTERNATIONAL CALLS VIDEO CALLINGS CONNECT TO
ANYONE. WHILE RAISING A DAUGHTER.
I MEAN, I REMEMBER BEING ON VIDEO CALLS WHILE I WAS
BREAST FEEDING. NOT VIDEO. PHONE CALLS.
>> IN MANY WAYS WORK NEVER STOPS BECAUSE WE HAVE
ACCESS TO THESE DEVICES AT ALL HOURS. WE'RE WORKING
CONSTANTLY AT ALL WEEKEND. TURN OFF YOUR DEVICE
SATURDAY. THAT'S DIFFICULT TO DO.
>> YOU WON'T REACH ME. >> BUSINESS CLIMATE IS
DIFFERENT TOO. BEFORE, YOU COULD PUT 40 YEARS IN INTO
A COMPANY AND GET YOUR GOLD WATCH AND RETIREMENT AND
HAVE YOUR PENSION FUND. THOSE DAYS ARE LONG GONE.
MERGERS, ACQUISITIONS, SELL-OFFS, THERE'S SO MANY
DIFFERENT THINGS HAPPENING TODAY IN THE BUSINESS WORLD
THAT PREVENTS YOU FROM BEING WITH THE SAME COMPANY
FOR YOUR ENTIRE CAREER. >> NOT AN EXPECTATION ANY
MORE. THE WORLD IS NOT WORKING
THAT WAY. IT'S VERY, VERY DIFFERENT FROM THAN WORKING
FOR FORD MOTOR COMPANY 40 YEARS AGO.
>> SECURITY. >> INTERESTING STATISTIC
THAT I WAS READING. ONLY 7% OF MILLENIALS WORK FOR
FORTUNE 500 COMPANIES. AND THEY DOMINATE THE WORK
FORCE IN START-UP COMMUNITIES. KIND OF A
TESTAMENT TO KIND OF WHERE, HOW WE WANT TO WORK. WE
WANT TO WORK DIFFERENTLY. >> THAT COMES BACK TO
COMING TO THE WORK FORCE AT A TIME WHEN THERE WAS SO
MUCH SECURITY SO YOU LEARNED EMBRACE IT AND RUN
WITH IT RATHER THAN BE AFRAID OF IT.
>> TRANSPARENCY THAT THE TECHNOLOGY HAS BROUGHT HAS
ACTUALLY CREATED THE SITUATION THAT HAS CAUSED
THESE LEGACY COMPANIES TO FOLD OR GO AWAY OR MERGE
BECAUSE NO LONGER CAN THEY DO STATUS QUO OR GET AWAY
WITH SOME OF THE THINGS THAT THEY WERE GETTING AWAY
WITH BEFORE BECAUSE THEY WERE BEING EXAMPLE POKED.
WIKI LEAKS FOR EXAMPLE. BUSINESS ACTIONS OF THE
PAST HAVE BEEN BROUGHT TO LIGHT. TODAY, ARE NOT
ACCEPTABLE. SO SOME OF THE COMPANIES THAT WERE VERY
SUCCESSFUL, 40, 50 YEARS AGO, ARE NO LONGER IN
BUSINESS BECAUSE THEY WERE EXPOSED FOR DOING THE WRONG
THING. BEING COMPLETELY IRRESPONSIBLE WITH THEIR
ACTIONS. THEY WEREN'T TAKING ENVIRONMENT OR LOCAL
ECONOMIES INTO ACCOUNT. JUST TAKING PROFIT, RETURN
ON INVESTMENT. AND THOSE DAYS ARE OVER. SO YOU SEE
THESE HUGE COMPANIES FOLDING AND MORE START-UPS
COMING OUT OF THE WOODWORK BECAUSE THERE'S PEOPLE LIKE
MILLENIALS THAT SAY, I CARE ABOUT MY ENVIRONMENT. I
CARE ABOUT MY COMMUNITY. I WANT TO DO THE RIGHT THING
AND I WANT TO MAKE A GOOD DECENT LIVING AND I CAN DO
THAT. PEOPLE ARE VERY SUPPORTIVE OF THAT.
>> YOU HAD A MORE TRADITIONAL, ONE MIGHT SAY
STABLE JOBS BEING AN AIRLINE PILE O WAS THAT
PART OF YOUR THINKING. >> YOU KNOW, LIVE IN A
WORLD OF OXYMORONS. IT'S KIND OF WEIRD. I LOVE
FLYING. I LOVE THE RESPONSIBILITY THAT COMES
WITH FLYING. I THINK THAT WHEN I GO FROM POINT A TO
POINT B SAFELY AND DO MOI JOB PROPERLY, IT'S VERY
SATISFYING TO ME. BUT THERE'S ALSO CREATIVE SIDE
TO ME THAT LIKES TO INNOVATE AND BE
INSPIRATIONAL AND TO HELPER PEOPLE ACHIEVE THINGS THAT
THEY THOUGHT MAYBE WAS IMPOSSIBLE. SO I LIKE TO
TRY TO WORK ON DIFFERENT FRONTS AS ALL TIMES.
>>MALIA: DO YOU WORRY ABOUT HAWAI'I'S FOOD SECURITY,
OAHU'S FOOD SECURITY? IS THAT SORT OF AN ISSUE.
>> ABSOLUTELY. ABSOLUTELY. I MEAN, WE IMPORTEL 85 TO
90% OF OUR FOOD AND ENERGY. DIRECT CORRELATION THERE.
MOST DEPENDENT STATE IN THE UNION. COMPLETELY
UNACCEPTABLE. YEAR-ROUND GROWING WEATHER. FERTILE
GROWING SOIL ALL OVER THE STATE. WHAT IS THE
PROBLEM? IT NEEDS TO CHANGE. NOW, CAN WE EVER
BE 100% SUSTAINABLE? NO. I DON'T THINK SO. BUT WE
CAN DO A MUCH BETTER JOB. >> ASIDE FROM MORE ROOFTOP
GARDEN, WHAT WOULD YOU LIKE TO SEE CHANGE.
>> WE NEED TO SEE MORE EFFORT PUT INTO TAKING THE
AG LAND THAT WE WILLER HAVE ON THE BOOK AN USING IT.
WE NEED MORE PROGRAMS THAT INCENTIVIZE FARMING. WE
NEED MORE PROGRAMS TO GET FUTURE FARMERS EXCITED
ABOUT THE PROFESSION. AND IT'S HAPPENING. IT USED TO
BE THAT YOU WERE A COOK AND NOW YOU'RE A CHEF. THERE'S
A CELEBRITY STATUS NEW THAT'S ASSOCIATED WITH
HIGH END RESTAURANTS. ALLEN WONG, ROY, ALL
CELEBRITIES. >>MALIA: I CAN SEE THAT
HAPPENING. YOU'RE RIGHT. THERE IS STARTING TO,
YOU'RE STARTING TO SEE CONSCIOUSNESS OF PEOPLE
GLAMOURIZING IN A WAY. >> THE PEOPLE WHO ARE
GROWING THE FOOD ARE JUST AS MUCH ROCK STARS THE
PEOPLE WHO ARE PREPARING IT. AND THE SMART CHEFS
ARE REALIZING THAT AND BRINGING REALLY COOL
INSPIRATIONAL FARMERS INTO THEIR HUI AND SAYING, LET'S
DO SOMETHING REALLY AWESOME.
>>MALIA: I HAVE SEEN THAT SOME OF THE LOCAL STAR
CHEFS RESTAURANTS T IS EXCITING. THIS IS IT A
QUESTION FROM GLORIA IN MOILIILI. WHAT ROLE DOES
THE STATE PLAY IN HELPING ENTREPRENEURS AT THE
PRESENT MOMENT? HAVE ANY OF YOU HAD ANY PARTICULAR
HELP FROM THE STATE OR IS THERE SOMETHING YOU WOULD
LIKE TO SEE MORE OF FROM THE STATE? OF COURSE,
WE'VE GOT A NONPROFIT REPRESENTATIVE HERE. ANY
THOUGHTS ON THAT? TERMS OF STATE HELP OR IS THIS
GENERATION NOT LOOKING FOR HELP FROM THE STATE.
>> YWCA PROGRAM HAS A GOOD PROGRAM. PATSY MINK HELPS
WOMEN LEADERS GET OFF THE GROUND AND BECOME
ENTREPRENEURS. THAT WOULD BE A PRIVATE PROGRAM. THAT
IS FUNDED THROUGH FEDERAL. FOR THE STATE, FUNDING
PROGRAMS LIKE THAT TO INCENTIVE SMALL BUSINESS.
>> A COUPLE OF FUNDING PROGRAMS GET SOME MONEY I
FROM THE STATE. BLUE START-UP POSSIBLY. THERE
ARE DEFINITELY PROGRAMS OUT THERE. I THINK FOR THE
START-UP COMMUNITY. HONOLULU SPECIFICALLY,
HAWAI'I SPECIFICALLY, ACTUALLY GOING TO IT BE
INTERESTING SPACE I THINK FOR THE STAR-UP COMMUNITY
IN THE COMING YEARS. YOU SEE KAKA'AKO AND WHAT'S
HAPPENING DOWN THERE. AND THE SPIRIT OF
COLLABORATION, AND CREATIVITY, PEOPLE ARE
JUST, ANYTHING, THINKING OF ANYTHING AND COMING TO
FRUITION. START-UP COMMUNITY. SO AND HAWAI'I
IS KIND OF I THINK DESTINED TO BE A HOT SPOT LIKE THE
NEXT SILICON VALLEY. I THINK SO.
>>MALIA: FOLLOW-UP QUESTION. ARE THERE ANY
BILLS PENDING IN THE LEGISLATURE TO SUPPORT OR
STIMULATE ENTREPRENEURISM IN HAWAI'I. NO ONE HERE IS
INVOLVED IN THE LEGISLATURE. DO YOU HEAR
ANY TALKING IN YOUR PARTICULAR RESPECTIVE
FIELDS ABOUT SOMETHING THAT'S IMPORTANT IN THE
LEGISLATURE THIS SESSION? >> I HAVEN'T HURT ANYTHING.
I'M EXCITED ABOUT BUSINESS TRAINING.
>>MALIA: THAT'S SOMETHING THAT DID SHALL-
>> DEFINITELY AN AREA THAT NEEDS MORE ATTENTION.
>>MALIA: ANYTHING YOU'RE FOLLOWING.
>> I'VE ACTUALLY TAKEN A DIFFERENT VAIN IN HOW I SEE
START-UPS PROSPERING. IT'S NOT THROUGH GOVERNMENT
ASSISTANCE OR STATE ASSISTANCE. IT'S THROUGH
CROWD FUNDING, THROUGH COLLABORATION. I THINK
RICHARD BRANSON WROTE A REALLY GOOD BOOK, SCREW
BUSINESS AS USUAL. AND IT'S AWESOME READING. IT'S
ALL ABOUT HOW CAN WE THINK GLOBALLY, ACT GLOBALLY, BUT
WHAT I CONSIDER A SOCIO ECO PRENURE, PUTTING OUR
SOCIETY AND LOCAL ECONOMY IN THE FOREGROUND AND NOT
RELYING ON GRANTS OR GOVERNMENT SUBSIDIES TO BE
SUCCESSFUL. IF THEY COME ALONG, THAT'S GREAT. BUT
WE'RE GOING FOR MAKE A BUSINESS MODEL SOURCED BY
OUR COMMUNITIES. IF WE HAVE GOOD IDEAS THAT THE
COMMUNITY SUPPORTS, THAT SHOULD BE VERY FEASIBLE AND
SO THAT'S REALLY WHAT I'M TRYING TO WORK WITH IS HOW
DO I GET START-UPS INCLUDING MY OWN OFF THE
GROUND, JUST USING MY COMMUNITY AND WHETHER IT'S
THE LOCAL OR GLOBAL COMMUNITY, VERSUS TRYING TO
GO FOR A GOVERNMENT GRANT. >>MALIA: THAT'S WITH THE
ASSISTANCE OF SOCIAL MEDIA. >> ABSOLUTELY.
>>MALIA: WHERE IT ALL LOOPS TOGETHER.
>> ABSOLUTELY. >> WHAT'S GOING TO HAPPEN
IN HAWAI'I. SPEAKING OF CONNECTIVITY, IS LARGER
CONNECTIVITY WITH THE INTERNATIONAL MARKET.
YOU'RE GOING TO SEE BUSINESSES AND THE
NECESSITY TO GET INTO THE INTERNATIONAL MARKETS.
WE'VE GOT DIRECT FLIGHTS TO TAIPEI NOW BEIJING, RIGHT,
JUST THIS WEEK, DIRECT FLIGHT TO BEIJING. WE'RE
GOING HAVE TO INFLUX OF VISITORS FROM ABROAD AND
ESPECIALLY WITH THE HOSPITALITY INDUSTRY, I
THINK IT'S GOING TO BE VERY IMPORTANT TO BE PREPARED
FOR THAT. >>MALIA: A COMMENT. IT'S
PROPHETIC TO NAME THE GENERATIONS AS X, Y, Z.
GENERATION Z MAY BE THE LAST GENERATION BECAUSE
WE'RE DEPLETING OUR RESOURCES. SAD THOUGHT FOR
MANY OF US WITH GENERATION Z CHILDREN. RIGHT? SO YOU
HAD RAISED THIS WITH ME IN TERMERS OF WITH THE CLIMATE
CHANGE, HAWAI'I NEEDS TO START ACTUALLY BEING
PREPARED FOR POSSIBLE REFUGEES.
>> YES. CAN YOU TALK ABOUT THAT AND HOW THAT MIGHT
IMPACT. >> JUST SOME OF THE ISLAND
NATIONS THAT ARE DEALING WITH SEA LEVEL RISE ON THE
FOREFRONT. THAT ARE GOING TO BE DEALING WITH PEOPLE
THAT ARE HOMELESS AND DON'T HAVE PLACES TO GO. WE SEE
IT ON THE NORTH SHORE OF OUR ISLAND, WAREHOUSES ARE
BEING WASHED IN INTO THE OCEAN. HAPPENING ON SMALL
ISLAND NATIONS ON A BIG SCALE. WE'RE GOING TO BE
ONE. PLACES THAT THEY LOOK TO. HOW DO WE HANDLE THAT
INFLUX OF POTENTIAL CLIMATE REFUGEES.
>>MALIA: OF COURSE THAT INCREASE IN PEOPLE IN
HAWAI'I BRINGS US TO THE ISSUE THERE'S BEEN A LOT OF
TALK ABOUT, DEVELOPMENT OF THE URBAN CORE. VERSUS
PRESERVING OPEN SPACE. A LOT OF YOUNGER PEOPLE
WANTING TO LIVE IN THE URBAN CORE. NOT IN
SUBURBS. DO YOU KEEP THAT IN MIND TERMS OF YOUR
BUSINESS, WHERE PEOPLE ARE WANTING TO LIVE.
>> ABSOLUTELY. THE MAJORITY OF PEOPLE ON THIS
EARTH LIVE IN THE URBAN CORE. THAT URBAN CORE CAN
BE MORE ENJOYABLE, MORE SUSTAINABLE, MORE GREEN CAN
BE PRESENT WHETHER IT'S ON A ROOFTOP OR PARK OR IN
PARKING MEDIANS. I THINK THE URBAN CORE DEVELOPMENT
IS REALLY AT THE HEART OF WHAT'S GOING ON IN
KAKA'AKO. THEY'RE RETHINKING HOW SHOULD OUR
COMMUNITIES LOOK. HOW SHOULD THE URBAN SPACE FEEL
AND OPERATE AND CAN THEY BE SUSTAINABLE, CAN THEY BE
INSPIRATIONAL? ABSOLUTELY. THERE'S A TREMENDOUS AMOUNT
OF RESOURCES THAT WE CAN TAKE FROM THE URBAN CORE
AND PUT BACK INTO OUR COMMUNITY. WITH THE
POPULATION GROWING, THERE'S NO OTHER REAL CHOICE BUT TO
KEEP PEOPLE IN VERY TIGHT QUARTERS SO WE JUST HAVE TO
BE SMARTER ABOUT HOW WE DEVELOP.
>>MALIA: DO YOU THINK THAT WILL IMPACT HOW HEALTH CARE
GROWS AND IS DELIVERED? >> CERTAINLY. IT ALREADY
HAS. WE'VE HAD QUITE A FEW PACIFIC ISLANDERS, MIGRANTS
THROUGH THE KOFA AGREEMENT WITH THE FEDERAL GOVERNMENT
AND OUR HEALTH CARE SYSTEM IS ALREADY SUFFERING QUITE
BIT BECAUSE WE DON'T HAVE CULTURALLY COMPETENCE
SERVICES. WE DON'T HAVE ENOUGH SERVICES. THERE'S
MANY PEOPLE WITHOUT INSURANCE. HIGH RATES OF
DIABETES, IMPACTS FROM THE NUCLEAR IMPACTS. SO
CERTAINLY. WITHOUT A DOUBT. WILL AFFECTS HEALTH
CARE. AGAIN, IT BRINGS IT BACK TO TECHNOLOGY. HOW DO
WE ADDRESS THIS NEW POPULATION WITH THE TRAIN
MOVING FORWARD WITH ALL THE TECHNOLOGY AND
COMMUNICATION AND PROVIDE GOOD SERVICES TO THEM. AND
KEEP THEM HEALTHY. >> THIS IS A COMMENT FROM
ANNA ON THE NEIGHBOR ISLAND. ENTREPRENEURSHIP
KNOWS NO AGE. WHY IS THIS PANEL CHOSED OF PEOPLE
UNDER THE AGE OF 35 OR SO. I'M GLAD AND THINK WE'RE
ALL UNDER THE AGE OF 35. >> THE MAYBE THIS A GOOD
OPPORTUNITY TONIGHT WE ARE TALKING WITH YOUNG
ENTREPRENEURS TO GET THEIR THOUGHTS ON HAWAI'I'S
FUTURE. WE INVITE EVERYONE TO JOIN OUR CONVERSATION BY
CALLING 973-1000 IF YOU'RE ON OAHU. AND 800-283-4847
FROM THE NEIGHBOR ISLANDS. YOU CAN ALSO E-MAIL OR
TWEET YOUR QUESTIONS AND COMMENTS. WE DO WANT TO
LET ANN KNOW WE HAVE LOVE HAVING ENTREPRENEURS OF ALL
AGES ON MANY NIGHTS ON INSIGHTS. THINKING ABOUT
THE FUTURE. SO THIS IS ALSO A COMMENT N PRIOR
DAYSES, PRECOMPUTERS WE HAD TO INTERACT FACE-TO-FACE.
NOW, WE GET BLISTERS ON OUR FINGERS. THINGS ARE
DIFFERENT. FROM ANONYMOUS. IS THERE A DOWN SIDE TO
THESE NEW BRIGHT INVENTIONS THAT ARE CHANGING OUR
LIVES? ANY THOUGHTS? >> YOU KNOW, I THINK IT'S
REALLY INTERESTING TO KIND OF SEE THAT VIEWPOINT
BECAUSE I SEE IT COMPLETE OPPOSITE. FOR INSTANCE, IF
YOU LOOK BACK AT THE OLD BUSINESS MODELS, YOU WOULD
WALK INTO YOUR BARBER SHOP. KNOW YOU BY NAME. TALK
STORY. WELL, THE SAME THING IS ACTUALLY REALLY
HAPPENING. OUR BUSINESS MODELS ARE ACTUALLY
REVERTING BACK TO THOSE GOOD OLD DAYS OF DOING
BUSINESS. WHERE RELATIONSHIPS ARE REALLY
WHAT IS GOING TO MAKE OR BREAK YOUR BUSINESS. SO
IT'S JUST COMING IN A LITTLE BIT DIFFERENT FORM.
NOW, ONE MIGHT ALSO ARGUE THAT SOCIAL MEDIA AND
TECHNOLOGY IS BRINGING PEOPLE TOGETHER IN PERSON
AS WELL. NOT JUST OVER YOUR CELL PHONE OR SOCIAL
NETWORKS. YOU SEE TWEET-UPS, IDEA OF THE
TWEET-UPS WHERE YOU ALL MEET IN PERSON ALBEIT
YOU'RE TWEETING ON YOUR PHONE, BUT YOU'RE STILL
CONNECTING. NOT ONLY CONNECTING WITH OTHER
PEOPLE IN THE ROOM, BUT WITH YOUR AUDIENCE. AT THE
SAME TIME. I THINK IT'S JUST ON A MUCH LARGER
SCALE. PEOPLE THINK OF RELATIONSHIPS BEING ONE ON
ONE. RIGHT NOW, IT'S ONE TO AVERAGE IS LIKE 650
FRIENDS THAT MILLENIALS HAVE ON FACEBOOK.
>> AUBREY, ANY THOUGHTS ON THAT ISSUE YES. SIMILAR
KIND OF FEELING, OF COURSE, YOU'RE STILL HAVING
FACE-TO-FACE INTERACTS BUT THEN AMPLIFYING WITH IT
YOUR SOCIAL NETWORK INTERACTIONS. YOU'RE NOT
NECESSARILY LOSING THAT FACE-TO-FACE. IT'S JUST
BEING SUPPLEMENTED I THINK IN MANY WAYS BY SOCIAL
MEDIA. >> ANNIE, ANY THOUGHTS IN
TERMS OF DO YOU SEE ANY DOWN SIZE FOR HEALTH CARE
IN TERMS OF TECHNOLOGY OR IS IT ALL GOOD NEWS.
>> I THINK THAT WITH HEALTH CARE, IT'S KIND OF A UNIQUE
POSITION BECAUSE THE RELATIONSHIP BETWEEN A
PROVIDER AND A PATIENT IS ONE WHERE YOU, IT'S
IMPORTANT TO FEEL THAT TOUCH, TO HAVE THAT EYE
CONTACT. SOMETIMES MY FATHER HAS COMPLAINED AS A
PHYSICIAN THAT HE FEELS LIKE HE HAS TO GO LIKE
THIS, YOU KNOW. HE HAS TO TYPE IN ALL OF THIS
INFORMATION AND LOSES THAT TIME. IT'S MY BELIEF THAT
WHERE THE TECHNOLOGY IS HERE, BUT THE PEOPLE I
THINK THAT WE'RE ALL CATCHING UP AND WE NEED TO
GROW TOGETHER, WITH THE TECHNOLOGY, AND I THINK
IT'S IMPORTANT TO REMEMBER THAT THERE'S PEOPLE BEHIND
THAT TECHNOLOGY AND THERE'S PEOPLE WITH THAT TECHNOLOGY
AND THERE'S SO MANY DIFFERENT PLAYERS IN THAT.
BUT I THINK IN HEALTH CARE, IT'S IMPORTANT TO REALLY
BALANCE BOTH. LIKE WHAT WE WERE TALKING ABOUT EARLIER,
REMEMBER TO PUT DOWN YOUR CELL PHONE. REMEMBER TO
GIVE SOMEONE A HUG AND THAT TOUCH IS SO IMPORTANT.
>>MALIA: PAY ATTENTION. >> YES.
>> WE HAVE TO REMEMBER, IT'S FUNNY BECAUSE NOW,
GENERATION Z, RIGHT, THE LAST GENERATION APPARENTLY,
I GUESS, IS THEY'RE GOING TO HAVE NO CONCEPT OF THAT.
SO THAT'S GOING TO BE REALLY INTERESTING FOR US
TO HAVE TO ADAPT TO KIND OF WHAT THEIR KIND OF IDEAS OF
BEING POLITE IS. >>MALIA: THAT'S SOMETHING
THAT A LOT OF PARENTS ARE PONDERING IN TERMS OF
TRYING TO GET YOUR CHILD AWAY FROM ELECTRONICS TO
LOOK AT THE SKY AND RUN AROUND ON THE GRASS. IN
TERMS OF SORT OF FOR YOUR POINT ABOUT HEALTH CARE,
WE'VE GO THE THIS AGING POPULATION NOT JUST IN
HAWAI'I, BUT NATIONALLY, AND IS THIS SORT OF THE
MODEL YOU SEE OF THE FUTURE OF HEALTH CARE COMING TO
PEOPLE? DO WE NEED TO START THINKING THAT WAY?
>> CERTAINLY. I THINK THAT THE MODEL OF HOSPICE IS
REALLY BECOMING LESS, MORE AND MORE FADED OUT. AND
MORE HOME CARE, MORE HOME VISIT. ENGAGING THE WHOLE
FAMILY IN THE PROCESS OF CARE. I THINK IS REALLY
CRITICAL. AND I THINK THAT THAT'S WHERE WE'RE MOVING.
FULL CIRCLE BACK TO SOME OF THE POSITIVES OF A COUNTRY,
DOCTOR THAT CAME TO YOUR HOME SORT OF THING. COMING
OUT. WHAT MIGHT BE SORT OF INTERESTING THINGS THAT WE
CAN SEE IN THE FUTURE? YOU TOLD ME THAT YOU CAN
ACTUALLY IN THESE SCREENINGS, ALERT SOMEONE
TO THE FACT THAT THEY'RE DIABETES IS ABOUT TO
ENDANGER THEIR SIGHT. WHICH TO ME IS JUST THAT'S
FASCINATING THAT YOU COULD GO OUT INTO THE COMMUNITY
AND DO THAT. COULD YOU TALK A LITTLE BIT ABOUT
THAT. >> WELL, WHEN WE GO OUT TO
COMMUNITIES, WE TAKE PICTURES OF PEOPLE, BACK OF
PEOPLE'S EYES. SO YOUR EYE IS LIKE A CAMERA. THE
FRONT OF IT IS LIKE THE LENS AND THE BACK IS THE
FILM. THIS TISSUE IN THE BACK IS VERY, VERY
SENSITIVE. I'VE HEARD SURGEONS SAY THAT IT'S LIKE
WET TISSUE PAPER. AND THINGS LIKE DIABETES,
HYPERTENSION CAN DAMAGE THE TISSUE PERMANENTLY. A LOT
OF THIS IS PREVENTIBLE AND YOU CAN SEE IT EARLIER ON A
RETINA. SO WE'RE ABLE TO EDUCATE PEOPLE ABOUT THE
IMPORTANCE OF EYE CARE BY SHOWING THEM THEIR RETINA
AND ENGAGING THEM IN AN INDIVIDUALIZED SCREENING TO
TRY TO FACILITATE BEHAVIOR CHANGE AND SAY, HEY, MAYBE
YOU SHOULD CONTROL YOUR DIABETES. YOUR EYES ARE
PRETTY IMPORTANT. >>MALIA: YOU STARTED
WORKING ON GULF CRISIS. HAVE YOU HAD ANY THOUGHTS?
SO MUCH GOLF COURSES IN HAWAI'I. IS THERE ANYTHING
WE CAN DO TO SORT OF HARVEST SOME OF THAT SPACE
FOR FOOD PRODUCTION IN ANY WAY OR IS THERE NO WAY TO
SORT OF GET ANY SORT OF BENEFITS?
>> WELL, I NEVER REALLY THOUGHT ABOUT IT. WE HAVE
A LOT OF SPACE THAT'S DEDICATED TO GOLF COURSES.
WE HAVE EVEN MORE SPACE THAT'S AG LAND DOING
NOTHING. I THINK THAT'S MORE APPROPRIATE. TO FOCUS
ON WHAT WE HAVE ALREADY THAT IS ABSENT CHEMICALS
AND THE HERBICIDES, FUNGICIDES AND ALL OF THE
OTHER STUFF THAT GETS USED ON GOLF COURSES TO KEEP
THEM LOOKING PRETTY. THERE ARE A FEW GOLF COURSES THAT
PRACTICE ORGANIC PRACTICES. BUT THERE'S A LOT OF
SYNTHETIC STUFF BEING USED OUT THERE. IT'S REALLY THE
BEST PLACE TO GROW FOOD THAT'S HEALTHY AN ORGANIC.
BUT I THAT I THAT YOU'RE GOING TO SEE MORE
CLUBHOUSES FEATURING ROOFTOP GARDENS. MORE
SPECIAL GARDENS WITHIN THE SOCIAL SPACE OF GOLF
COURSES THAT ARE MORE FOR INSPIRATION AND MORE FOR
THEIR OWN SMALL KITCHEN. MAY NOT BE LARGE SCALE
PRODUCTION, BUT IT'S GOING TO BE GOING TOWARDS THE
THEME OF TRYING TO BE A LITTLE BIT MORE
SUSTAINABLE. AND YOU SEE THAT HAPPENING ALREADY.
>>MALIA: THAT IDEA OF COLLABORATION, OFTEN IT'S
BEEN ENVIRONMENTALISTS VERSUS GOLF COURSE
DEVELOPER. IF IT YOU CAN SEE SORT OF MORE OF THE FOR
PROFIT ENTITIES MOVING INTO HELPING, DO YOU THINK WE'LL
SEE THAT. >> YES. FOR PROFIT.
MOVING INTO SUSTAINABILITY ISSUES. I THINK THAT'S
HAPPENING ALREADY ALL OVER THE PLACE. PEOPLE ARE JUST
GENERALLY WAKING UP TO THESE IDEAS AN SEEING THAT
LIKE YOU'RE SAYING, INSPIRATIONAL, FUN, IT'S
BEYOND ALL OF THE OTHER POSITIVE ASPECTS.
>>MALIA: WHAT IS THE BIGGEST CHALLENGES YOU
THINK ARE FACING US AS MUCH AS THERE'S A LOT OF
POSITIVES SORT OF FEELING AMONG THE YOUNGER
GENERATION? IS IT THE ENVIRONMENTAL ASPECT THAT
YOU THINK. >> THERE'S A LOT. SOCIAL
INEQUALITY IS BIG. ENVIRONMENTAL ASPECTS OF
CLIMATE CHANGE IS BIG OBVIOUSLY, FOOD SECURITY IS
HUGE. FRESH WATER IS AN ISSUE THAT'S GOING TO BE
MORE AND MORE PROMINENT. THERE'S A LOT OF THINGS
COMING AT US AND TECHNOLOGY CHANGING SO QUICKLY. SO I
JUST THINK IN GENERAL, BUILDING RESILIENT AND
PEOPLE'S ADAPTABILITY AND DESIRE TO BE OPEN TO CHANGE
AN BE OPEN MINDED IS KIND OF CRITICAL FOR THE FUTURE.
>>MALIA: WHAT SORT OF ADAPTABILITY DO YOU THINK
WHICH ARE GOING TO HAVE TO SEE IN BUSINESSES,
NONPROFITS, WHAT WOULD BE SOME OF THE ISSUES THAT YOU
SEE COMING UP FOR BUSINESSES IN TERMS OF
ADAPTABILITY? >> I THINK PEOPLE ARE GOING
TO HAVE, IN THE BUSINESS WORLD, ARE GOING TO HAVE TO
ADAPT TO THE RETHAT THEIR ACTIONS ARE GOING TO BE
HELD AGAINST THEM. WHETHER IT'S GOOD, BAD OR UGLY.
THEY WILL BE HELD RESPONSIBLE FOR THEIR
ACTIONINGS. THIS IS A VERY TRANSPARENT WORLD. GETTING
EVEN MORE TRANSPARENT. THAT CAN WORK FOR OR
AGAINST YOU. SMART BUSINESS ARE GOING TO TAKE
ADVANTAGE OF THAT LEVERAGE AND AND SAY, LOOK WHAT
WE'RE DOING, GOOD. LOOK WHAT WE'RE GOING DOING TO
BETTER OUR ECONOMIES AND BUSINESSES. BAD BUSINESSES
ARE GOING TO TURN THEIR BACK ON IT AND BE SORRY.
THAT'S A VERY GOOD QUOTE THAT CAME FROM THE
DEPARTMENT OF AGRICULTURE. BACK IN THE DAY. WHERE
WHEN THEY WERE TALKING ABOUT TECHNOLOGY ADVANCING
AND MODERN AGRICULTURE ADVANCING, THE HEAD OF
DEPARTMENT AGRICULTURE TOLD FARMERS, ADAPT OR DIE. HE
WAS RIGHT AT THE TIME. EVEN THOUGH BIG AGRICULTURE
TOOK A WRONG TURN. YOU HAD TO ADAPT. YOU HAD TO BE A
BIG MONOCROP OPERATION TO SURVIVE WITH THE SUBSIDIES
AND THE WAY THEY ARE SET UP. NOW, THAT WHOLE
SUBSIDY PROGRAM AND THE MONOCROPPING PROGRAM IS
BEING DECHRON CONSTRUCTED AN GOING MORE TOWARDS LOCAL
SMALL SCALE PRODUCTION THAT'S MORE DIVERSIFIED.
BIODIVERSITY IS MORE IMPORTANT THAN
MONOCROPPING. NOW, THE ADAPT OR DIE IS IN A
DIFFERENT CONTEXT. BUT IT'S STILL TRUE.
>>MALIA: INTERESTING. ANY THOUGHTS ON
ADAPTABILITY BEFORE WE LEAVE THAT?
>> YES. SURE. THE TERM THAT IN THE BUSINESS WORLD
CALLING IT DIGITAL DARWINISM. ACTUALLY, I
GUESS YOU CAN GIVE CREDIT TO BRYAN SOLIS, WROTE A
GREAT BOOK. END OF BUSINESS AS USUAL AND WHAT
IS THE FUTURE OF BUSINESS. TWO REALLY GREAT
BUSINESSES. THAT'S IT'S THAT A GOOD WAY TO SUM IT
UP. DIGITAL DARWINISM. IF YOU'RE NOT WILLING TO KIND
OF EMBRACE HOW PEOPLE ARE INTERACTING OR
COMMUNICATING WITH BUSINESSES OR WHAT
EXPECTATIONS AND CUSTOMER SERVICE, THEN YOU WILL NO
LONGER SURVIVE. ALSO ANOTHER REALLY GREAT QUOTE
ROI OF SOCIAL MEDIA IS YOUR BUSINESS WILL EXIST IN FIVE
YEARS. THAT WAS I BELIEVE GARY VANDERCHECK SAID A FEW
YEARS AGO. PEOPLE ARE SEEING THAT.
>>MALIA: TURNOVER IS SO QUICK.
>> SO QUICK. THE THING IS LIKE YOU SEE LIKE FACEBOOK
IS COMING UP ON THEIR 10 YEAR ANNIVERSARY
FEBRUARY 4TH. 10 YEARS. IN 10 YEARS, WHEN YOU LOOK
AT ANY OTHER KIND OF ADVANCEMENTS IN TECHNOLOGY
AND HOW YOU LONG IT WOULD TAKE FOR THE IDEA OF
PERSONAL COMPUTER AND HOW LONG IT'S COME AND GOSH,
20, I DON'T KNOW, HOW LONG THEY'VE BEEN AROUND EVEN,
RIGHT? I'M A GENERAL Y, I WOULDN'T KNOW. I GREW UP
WITH COMPUTERS. SO YEAH. >> IT'S THAT SENSE OF
HAVING TO MOVE FORWARD AND VERY, VERY QUICKLY. AND IT
USED TO BE THAT INVENTION CAME ALONG.
RAPID PAPER CHANGE. >> THIS IS A QUESTION FROM
SUSAN ON MOLOKAI. THIS PANEL IS FOCUSED URBAN
LIFE. WHAT IS HAPPENING TO THE YOUNGER GENERATION ON
OUTER ISLANDS AND IN RURAL AREAS? I'D LOVE TO START
WITH YOU BECAUSE YOU ARE SOMEONE WHO IS VERY
INVOLVED IN RURAL AREAS. HAVE I LITTLE COUNTRY IN
ME. MY DAD LIVES ON THE BIG ISLAND. I WOULD SAY
THAT IN RURAL AREAS, PEOPLE ARE STILL USING TECHNOLOGY
JUST THINKING ABOUT MY LITTLE SISTER. SHE HAS A
PHONE. SHE TEXTS. SHE'S ON FACEBOOK. AND I THINK
THAT YOU'RE A COUNTRY BOY TOO. IT'S REALLY THE SAME
IDEA OF COLLABORATION AND USING RESOURCES.
I WORKED ON A PROJECT BEACON PROJECT. WE WORKED
WITH DIFFERENT HEALTH CARE O. ORGANIZATIONS,
HOSPITALS, COMMUNITY HEALTH SYSTEMS, NATIVE HAWAIIAN
SYSTEMS, DIFFERENT NONPROFIT ORGANIZATIONS AND
THE IDEA OF IT WAS TO MERGE WITH TECHNOLOGY. BUT
REALLY, WHAT CAME OUT OF IT IS FOR THE FIRST TIME THESE
ORGANIZATIONS WERE TALKING. AND THEY WERE COMMUNICATING
AND FROM THAT, I MEAN, THAT'S STARTING POINT. I
THINK THAT IN RURAL AREAS, THE COMMUNICATION IS REALLY
HELPFUL FOR IMPROVING ACCESS TO HEALTH CARE,
ACCESS TO HEALTHY FOOD, ACCESS TO PEOPLE. SO.
>>MALIA: YOU WERE MENTIONING IT MIGHT BE
OBJECT POSSIBLE IN THE FUTURE FOR SOMEONE TO SORT
OF COMMUNICATE AND GET THEIR BLOOD TEST AND GET
TREATED FOR DIABETES IN THE UNIQUE SPOT LIVE FOR A
PHYSICIAN. IS THAT ALREADY HAPPENING.
>> THERE ARE PROGRAMS WHERE THERE'S GLUCO METERS THAT
POPULATE MEDICAL RECORDS LIVE. IF A BLOOD SUGAR IS
HIGH, PHYSICIANS CAN ACTUALLY SEE THAT THEIR
PATIENT HAS A HIGH BLOOD SUGAR AS THEY TEST. AND IT
PROVIDES AN OPPORTUNITY FOR BIOFEEDBACK. THEY HAVE A
LOG OF WHAT YOUR BLOOD SUGAR WAS A WEEK AGO. WHAT
IS THE BLOOD SUGAR TODAY. AND THEY'REING TO THAT WITH
BLOOD PRESSURE, MONITORING AS WELL. AND I THINK MORE
AND MORE, WITH HEALTH CARE, AND WHICH THINK ANY
BUSINESS, HAVING ACCESS TO THIS INFORMATION CAN HELP
PEOPLE BEING ABLE TO LOOK A SYMPTOM UP ON THE INTERNET
AND SEE, OKAY, SHOULD I BE CONCERNED ABOUT THIS. DO I
NEED TO DRIVE 100-MILES OR FLY OVER TO OAHU TO GET
CARE? SO I THINK THAT DEFINITELY CHANGING AND
THERE ARE, I THINK TECHNOLOGY CAN HELP, BUT
AGAIN, WE HAVE TO REMEMBER THE HUMAN. BECAUSE
SOMETIMES I THINK PEOPLE PUT THE CART BEFORE HORSE
WITH TECHNOLOGY AND I THINK THE HUMAN, CONVERSATION
COMES FIRST. >>MALIA: IT SEEMS TO ME AS
OAHU GETS MORE URBANIZED, THERE'S A LOT MORE
APPRECIATION FOR OUR RURAL COMMUNITIES, NEIGHBOR
ISLANDS. FOOD PRODUCTION. I THINK PEOPLE ARE QUITE
THANKFUL THAT WE'VE GOT SORT OF LETTUCE COMING FROM
THE BIG ISLAND AND I THINK SEE PEOPLE AT COSTCO
FLOCKING WHEN THAT GETS PUT OUT OVER SOME OF THE
OPTIONS COMING FROM THE MAINLAND. IT SEEMS LIKE
THERE'S A RENEWED APPRECIATION.
>> ABSOLUTELY. RENEWED OPPORTUNITY FOR OUTER
ISLAND RESIDENTS AS WELL. MOLOKAI IS A PERFECT
EXAMPLE. I KNOW SEVERAL FARMERS THAT ARE DOING VERY
WELL IN MOLOKAI BECAUSE THEY'RE TAKING ADVANTAGE OF
THIS DESIRE TO HAVE LOCALLY PRODUCED PRODUCE. IF IT
CAN'T BE ON OAHU, MOLOKAI IS THE CLOSEST THING NEXT
TO KAUAI. THEY LOVE PRODUCE FROM MOLOKAI. A
LOT OF FARMERS ARE SHIPPING ON YOUNG BROTHERS FRESH
PRODUCE GOING BACK TO THE COSTCO, BACK TO THE
SAFEWAY, AND SO THEY'VE USED THIS COMMUNICATION
TOOL TO GO WAIT, I BUILT AWARENESS.
THERE'S A NEED ON OAHU. I'M GOING TO SUPPLY THAT
NEED. WHAT'S HAPPEN SOMETHING THEY'RE CREATING
A HEALTHIER ENVIRONMENT FOR THEMSELVES BOTH PHYSICALLY
BY WORKING OUT IN THE FARM AND ALSO CREATING AN INCOME
AND THEY'RE SUPPLYING A NEED IN THE URBAN
ENVIRONMENTS FOR LOCAL FRESH ORVIN BEGAN I CAN
PRODUCE. WHO'S GETTING CUT OUT, BIG
OIL AND THE MAINLAND FARMS. I THINK THAT'S AWESOME.
>>MALIA: OF COURSE, SOME AREAS OF YOU ARE UNITED
STATES ARE HAVING A HARD TIME KEEPING YOUNG PEOPLE
IN RURAL AREAS BECAUSE CITIES HAVE BECOME SO
ATTRACTIVE. DO YOU THINK WE'RE GOING TO FACE THAT
PROBLEM IN HAWAI'I OR DO YOU THINK WE'RE.
>> I SEE A LITTLE DIFFERENT SITUATION. THINK
TECHNOLOGY IS ALLOW PEOPLE TO GO BACK INTO RURAL
AREAS. PEOPLE ARE CHOOSING THAT BECAUSE OF THE BEAUTY
OF I HAWAI'I, TO HAVE ACCESS TO NATURE. PEOPLE
ARE COMING TO THE CITIES FOR A LOT OF THINGS, ALSO
CHOOSING TO MOVE BACK TO OUTER ISLANDS OR RURAL
PARTS OF OAHU. >> I AGREE. I WOULD LOVE
THE COUNTRY AS SOON AS I KNEW THAT I DIDN'T HAVE TO
BE IN DOWNTOWN HONOLULU, OR HAVE AN OFFICE DOWN THERE,
BECAUSE WHO WANTS TO DRIVE? >> YOU DO MOST OF YOUR WORK
FROM YOUR BEDROOM. RIGHT. I PROBABLY DRIVE
INTO TOWN THREE TIMES A MONTH.
>> I GUESS THAT'S PART OF SORT OF THE VISION OF
SUSTAINABILITY. AS MUCH AS WE CAN DECREASE SORT OF THE
TIME ON THE FREEWAYS, THAT'S WHERE WE'RE GOING.
WHAT OTHER TRENDS DO YOU SEE COMING UP IN THE FUTURE
IN YOUR INDIVIDUAL FIELDS? IS THERE ANYTHING ELSE
EXCITING THAT YOU GUYS ARE HEARING OF OUT THERE?
>> I THINK SOCIAL MEDIA IS GOING TO REVOLUTIONIZE
CUSTOMER SERVICE. AND CUSTOMER SERVICE GOING TO
BECOME CUSTOMER EXPERIENCE, I THINK, IS WHAT BUSINESSES
REALLY NEED TO CHANGE THEIR MINE SET ABOUT WHAT
CUSTOMER SERVICE IS. AGAIN, WE'RE GOING TO
REVERT BACK TO THAT OLD MODEL OF GIBBING PEOPLE
INDEPENDENT ATTENTION. ONLY THROUGH SOCIAL MEDIA
HAVE BUSINESSES EVEN HAD THE OPPORTUNITY NOW. SO
SPECIFICALLY, IF YOU ARE A BRICK AND MORTAR BUSINESS,
YOU HAVE A PHYSICAL ADDRESS, NOW, THERE'S
TECHNOLOGY SUCH AS G. O. TAG AND PEOPLE ARE SHARING
THEIR PHOTOGRAPHS AND THEIR EXPERIENCES THROUGH
TECHNOLOGY LIKE A G. O. TAG. SOMETHING SO SIMPLE
THAT YOU WOULDN'T THINK IS THERE. AND THAT
OPPORTUNITY IS THERE FOR BUSINESSES TO ACTUALLY MOAN
TORE THAT GO TAG AND GO AND TALK TO SOMEBODY. OVER THE
INTERNET WHERE YOU'RE NOT EVEN FACE-TO-FACE. AND SO
I THINK THOSE MISSED OPPORTUNITIES ARE GOING TO
BE INSTRUMENTAL AND REALLY SETTING YOURSELF APART FROM
THE COMPETITION. CUSTOMER SERVICE VERY, VERY
IMPORTANT. >>MALIA: COULD THAT BE A
BURDEN TO SOME BUSINESSES TO HAVE TO MONITOR AND
POLICE WHAT'S BEING SAID AND WHAT PEOPLE'S OPINIONS,
I MEAN, IS THERE A BIT OF A DOWN SIDE TO THAT AS WELL?
>> OH, NEVER. WELL, NOT AT ALL. BECAUSE I MEAN,.
>> IT'S AUTOMATIC. >> IT S YOU FIND THAT
ACTUALLY, BUSINESSES WHO EMBRACE AND FOCUS THEIR
ATTENTION MORE ON CUSTOMER SERVICE ARE ACTUALLY
FINDING THEY'RE MAKING MORE MONEY. BECAUSE PEOPLE WHO
ARE HAPPY ABOUT A PRODUCT ARE MORE LIKELY TO SHARE
THEIR HAPPY EXPERIENCE VERSUS NOT SO HAPPY
EXPERIENCE. SPECIFICALLY, PEOPLE HAIR SHARING
EXPERIENCES ARE PEOPLE WHO HAVE A LOT OF A LARGER
COMMUNITY BECAUSE THEY UNDERSTAND THE ENVIRONMENT,
RIGHT? SO SOMEBODY WHO HAS MAYBE EVEN THOUSANDS OF
FOLLOWERS IS MORE LIKELY TO SHARE AND ENGAGE WITH OTHER
BRANDS. IN A INN FACT, MILLENIALS ARE MORE LIKELY
TO FOLLOW A BRAND OVER FRIENDS AND FAMILY ON
FACEBOOK RIGHT NOW. PEOPLE WANT TO CONNECT WITH BRANDS
MORE THAN EVER. IT'S GOING TO BE UP TO THEM TO EMBRACE
THAT AND SEIZE THAT OPPORTUNITY.
>>MALIA: THING OPTING OUT OF FACEBOOK, I HAVE FRIENDS
WHO IT'S NOT FOR THEM AND NOR OF TWITTER OR THE REST
OF IT. IS THAT EVEN GOING TO BE A CHOICE IN THE
FUTURE? ARE YOU GOING TO BE SORT OF A DINOSAUR IF
YOU TAKE THAT PATH. ONE THING THAT'S ALWAYS
GOING TO STAY THE IS SAME PEOPLE'S FUNDAMENTAL DESIRE
TO CONNECT. THAT'S NEVER GOING TO CHANGE WHETHER
IT'S A BRAND OR ANOTHER HUMAN BEING. SO
EXPECTATION IS ALWAYS GOING TO BE THAT A BRAND WILL
TREAT YOU LICK A HUMAN BEING. SO WHETHER YOU OPT
OUT OF FACEBOOK, OR NOT, I MEAN, YOU PROBABLY WILL BE
A LITTLE BIT LONELY, I GUESS. I DON'T KNOW. I
SAW MY MOM POST A PICTURE OF HER MEAL THE OTHER DAY
AND IT WAS LIKE I WAS SO SHOCKED. HOLY-MOLY.
>> THAT'S SO CUTE. IN THE FUTURE COMMUNITY, WHAT ARE
PEOPLE TALKING ABOUT. >> WE TALK ABOUT SOME OF
THE MORE OUT THERE WHACKY THING. A LOT OF STREETY
PRINTING REVOLUTIONARY FOR A PLACE LIKE HAWAII
MANUFACTURING CHANGES AND THINGS BECOME POSSIBLE TO
DO IN YOUR OWN HOME. THAT'S GOING TO BE A BIG
DEAL FOR US HERE. DRIVERLESS CARS HAS THE
POTENTIAL TO REALLY REVOLUTIONIZE THE WAY WE
TRAVEL HERE ON THE ISLAND. THE DRONES THAT ARE COMING,
WE'RE GOING TO BE A TESTING SITE FOR THAT. BIG CHANGE.
>>MALIA: DO YOU THINK HAWAI'I.
>> IT WAS ONE OF THE PLACES THAT WAS SELECTED IN THE
COUNTRY. THEY'RE TRYING TO ROLE OUT MORE DRONES. 2015
THERE'S A BIG PLAN AND HAWAI'I IS ONE. TESTING
SITINGS FOR THAT. WE'RE GOING TO SEE A LOT OF
ACTIVITY AROUND THAT AND THERE WILL CHANGE A LOT OF
DIFFERENT THINGS. >>MALIA: BUSY SKY.
YES. >>MALIA: THIS IS A QUESTION
FOR ALLEN REGARDING ROOFTOP GARDEN HE IS. THERE WAS A
TIME WHEN THEY WERE CONSIDERING ROOFTOP GARDEN
AT THE STATE COP TOLL. WHERE DO YOU NEED HELP IN
GETTING YOUR PROJECT FARMROOF MORE WIDELY
ACCEPTED. >> GREAT QUESTION.
GOVERNOR ABERCROMBIE IS VERY PASSIONATE ABOUT
GETTING ROOFTOP FARMING SYSTEM ON THE CAPITOL. THE
HOLD-UP RIGHT NOW OR I GUESS YOU COULD SAY THE
HURDLE IS FROM THE STATE HISTORIC PRESERVATION
COUNCIL. THEY'RE SAYING THAT THE STATE COP TOLL
NEEDS TO BE PRESERVED AND NOT CHANGED IN A WAY THAT
WOULD NOT BE IN ACCORDANCE WITH THE RULES AND
REGULATIONS. SO I THINK THAT'S THE STICKING POINT
RIGHT NOW. IF THEY COULD TAKE PLANNERS THAT HAVE
NAUPKA AND WEEDS AND OTHER THINGS GROWING AND GROW
FOOD IN THEM. IF THAT WOULD BE A VIOLATION OF THE
STATE HISTORIC PRESERVATION RULE.
>>MALIA: INTERESTING. >> THAT'S THE STICKING
POINT. IT REALLY IS. NOT THE LOAD BEARING CAP AS
TIFF THE ROOF. I'VE TESTIFIED ABOUT THE
FEASIBILITY OF PUTTING A ROOFTOP FARM ON THE
CAPITOL. I THINK IT WOULD BE AN INCREDIBLE FOR AU
LAWMAKERRERS TO HAVE A ROOFTOP FARM ABOVE THEIR
HEADS AND PARTICIPATE IN THE AGRICULTURE PROJECT
THAT GIVES THEM FRESH PRODUCE ABOVE THEIR HEAD.
NEXT TIME THEY SEE AIL BILL THAT REFERENCES HEALTHY
SUSTAINABLE LIVINGS, RURAL DEVELOPMENT FOR AG, THEY'RE
GOING TO LOOK AT IT THROUGH A LENS.
>>MALIA: THAT'S AN ISSUE BEFORE THE LEGISLATURE. IS
A KEY ONE. >> YES. ABERCROMBIE IS
VERY PASSIONATE ABOUT IT. I REALLY SUPPORT HIS VIEW
ON TRYING TO PUSH IT THROUGH. SO HE'S WORKING
THROUGH THAT. >>MALIA: ALL RIGHT. WE'RE
GOING IN OUR FINAL MINUTES. LET ME GET SOME OF THESE
COMMENTS AN QUESTION HE IS IN. SYLVIA, DIGITAL DIVIDE
IS ALIVE AND WELL BUT NO NEED PC AT HOME. MOBILE
DEVICES ARE CLOSING THE GAP. BERT LET'S HAVE ROCK
STAR FARMERS. BERT LIKES THAT. IN OUR FINAL --
>> FARMERS ARE ROCK STARS. >>MALIA: ABSOLUTELY. IN
OUR FINAL MOMENTS, LET'S GO AROUND AN SHARE A LITTLE
BIT. IN TERM OF WE'VE TALKED
ABOUT WHAT WE SEE HAPPENING. WHAT DO YOU
HOPE WE WILL, MIGHT NOT BE HAPPENING YET, WHAT SHOULD
WE BE DOING IN THE NEXT FIVE TO 10 YEARS?
>> FOOD BE OUR MEDICINE. OUNCE OF PREVENTION IS
WORTH A POUND OF CURE. DIABETES AND THE VISION
PROBLEMS ARE ALL SYSTEMATIC ISSUES THAT HAVE TO DO WITH
HOW WE EAT AND LIVE. SO LET'S EAT HEALTHY. LET'S
BE HEALTHY. LET'S BE MORE ACTIVE. AND LET'S TAKE
TECHNOLOGY AND USE IT TO MOVE THAT PART OF OUR LIVES
FORWARD. >>MALIA: SORT OF CLOSE THAT
INCOME GAP FOR PEOPLE FOR WHOM EATING HEALTHY IS THE
CHALLENGE. >> YOU COULD ACTUALLY MAKE
A LIVING OFF OF GROWING PREMIUM MICROFRANK GREEN
AND NOW YOU HAVE AN INCOME REVENUE SCREAM THAT'S
COMING TO YOU AS WELL AS HEALTHY FOOD. SO IT'S JUST
THINKING OUTSIDE THE BOX. MANY WAYS TO SKIN A CAT.
>>MALIA: ALL RIGHT. ANNIE, YOUR THOUGHTS.
>> I COMPLETELY AGREE. IT'S ALL ABOUT PREVENTION
AND COLLABORATION AND TRYING TOE WORK WITH OTHER
ORGANIZATIONS TO RULE OUT DIABETES, RULE OUT VISION
CARE, I WISH WE DIDN'T EVEN NEED A VISION VAN TO TRY TO
DETECT BLINDNESS CAUSING DISEASES. BUT THINK THAT
AS WE GROW, AS HEALTH CARE CHANGES, THERE WILL BE MORE
COMMUNICATION AND MORE INCLUSION OF DIFFERENT
SECTORS. HEALTHY EATING. SOCIAL WORKERS. BUILDING
TEAMS IN HEALTH KA IRTO HELP PEOPLE GROW AND MAYBE
IT'S NOT EVEN CALLED HEALTH CARE ANY MORE. MAYBE IT'S
JUST CALLED LIFESTYLE MANAGEMENT. EXACTLY. SO
ALL OF THESE WORKING PARTS PLAYING TOGETHER FOR BETTER
QUALITY OF LIFE. >>MALIA: AUBREY, WHAT
SHOULD WE BE DOING. CULTIVATING LEADERSHIP AN
SUCCESSFUL COLLABORATION IS CRITICAL.
BECAUSE THERE IS SO MUCH PASSION HERE AND IN
HAWAI'I, PEOPLE REALLY LOVE THIS PLACE. I THINK
THEY'RE READY TO HELP AND WANT TO DO WHAT THEY CAN.
HOW DO WE UNLEASH THAT AS MUCH AS POSSIBLE.
>>MALIA: ALL RIGHT. GWEN? >> DEFINITELY OBVIOUSLY
COMMON THREAD IS COLLABORATION. YOUR
GENERATION IS WANTING TO COLLABORATION. SOCIAL
MEDIA ENVIRONMENT, BUSINESSES WILL REALLY
EMBRACE WHAT THE REAL VALUE ISND WHAT THE REAL
OPPORTUNITY IS. AND THAT'S GOING TO TAKE KIND OF
PUTTING SOCIAL MEDIA AN AND INTEGRATING IT A LITTLE BIT
MORE INTO YOUR BUSINESS WHERE IT DOESN'T JUST FALL
UNDER MARKETING OR NOT A BONUS SKILL SET. WHERE YOU
USE SOCIAL MEDIA AS A TOOL TO HELP INFORM YOUR
BUSINESS TO GET FEEDBACK, HELP YOU THROUGH THE HR
PROCESS AND HELP YOU WITH YOUR MARKETING AND
COMMUNITY OUTREACH. THAT'S THE POTENTIAL.
>>MALIA: HOPEFULLY, SORT OF THAT CONNECTIVITY IN TERMS
OF HELPING NONPROFITS AS WELL. MAYBE BUSINESSES
REACHING TOUT THEM. >> EXACTLY.
>>MALIA: THANK YOU. I LEARNED SO MUCH DURING THIS
HOUR. VERY, VERY INSPIRING STUFF. THANK YOU. THANK
YOU ALL FOR JOINING US THIS EVENING. NEXT TIME ON
INSIGHTS, WE WILL HAVE ALL FOUR COUNTY MAYORS HERE AT
OUR TABLE TO DISCUSS THEIR COMMUNITY'S CONCERNS AND
WHAT THEY HOPE TO ACHIEVE FROM THE STATE LEGISLATURE
ON THE NEXT INSIGHTS, A CONVERSATION WITH OUR FOUR
MAYORS, WHAT IS THE STATE OF HAWAI'I'S COUNTIES?
THAT'S NEXT THURSDAY ON INSIGHTS ON PBS HAWAI'I.
I'M MALIA MATTOCH. A HUI HO