Tip:
Highlight text to annotate it
X
After encountering resistance from the Obama administration,
cognac maker, Hennessy has agreed to pull a series of ads
starring Vice President Joe Biden.
The $28 million campaign sought to link Hennessy to
the Vice President's suave, original personality.
When the campaign was announced, a Hennessy spokesperson said
Biden's sly, trademark grin and international playboy status
made him the perfect face for the luxury brand.
This new campaign will finally put a spotlight on the cool and original style
that is the nations Vice President.
Sensual. Powerful. Biden.
But insiders say, many in the White House felt the ads,
several of which feature the married Biden in dance club settings
surrounded by young women, should be discontinued.
Hennessy announced today it would comply with the requests,
indefinitely delaying the release of more Biden ads.
Biden was great to work with.
We really just put a camera on him and let him do his thing.
A lot of us over here at Hennessy have learned a lesson from him
on how to live our life to its smoothest.
Speaking yesterday to the New York Times
the vice president said that he had,
"A blast working on the slick project with all those classy heads.
Biden was definitely in the building."
But today a representative for the vice president offered a
statement of apology on Biden's behalf.
The Vice President never imagined the ads would be a problem.
But if some people are going to be bothered by
what someone else chooses to do in their free time,
OK, he understands. His bad.
The vice president is set to appear opposite Rosario Dawson
in the direct to DVD, drama, Desire. Due out next week.
This is the biggest vice presidential advertising scandal to hit the White House
since 2005, when then vice president, *** Cheny,
was forced to step down as the spokesperson for an industrial strength weed killer.
Coming up, a major Mexican drug cartel signed an exclusive deal with Zip Lock, today.
STILL AHEAD: GOLF TAKING SIX-MONTH HIATUS
AS TIGER WOODS DEALS WITH PERSON ISSUES.