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Xavi Verdaguer Interview
Founder of the Imagine Creativity Center
I'm Xavi Verdaguer
a serial entrepreneur.
I've set up six technology innovation companies...
...from Barcelona
I've been in San Francisco for three years now
in Silicon Valley, California
where I have launched three initiatives
Innovalley, a smart apparel company
Seven4seven, a company that develops mobile apps
and Imagine, which is a creativity center
for generating world-changing ideas
that transform the lives of the people who participate in the program
What are the main obstacles in implementing an Enterprise Social Network?
I think the main obstacles
for implementing an enterprise social network
often results from the mindset
that some executives may have
who are not very used
to using these technologies.
Or perhaps because there is still the perception
that anything social or anything to do with the social networks
is for leisure or to entertain us.
But if we see the opportunity
that this hypothetical problem offers
it can be capitalized on.
What benefits do you think enterprise social networks bring to companies?
First, I'm sure users are already used to using
non-enterprise social networks
like Facebook and others
and can replicate their user experiences
but with a business use
I think that's brilliant, right?
In the end, everyone can work together
sharing information
sharing knowledge
as if it were a "traditional" social network
I think that's great, because in the end
we will enjoy working
it will more useful, more efficient
Socializing or taking advantage of everything
involved in sharing knowledge
and information etc. using social networks
in the business world
seems a fantastic idea to me.