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All the customers I visit care about improving their productivity.
They care about metrics like time to market, but some of the challenges
they are having is from release to release is that the products are becoming more complex.
They also have some inefficiencies in their processes and they're struggling with
finding errors too late in the game.
So the things that are driving product complexity today is things like
not spending enough time in concept developement to ensure they have
a really enlegant solution and that they're managing all of the complexity that is inherit to their product.
The other big thing is that the requirements are simply getting more complex from release to release.
Everybody wants to do more with say less materials, it has to be stronger, it has to be lighter.
So the challenge with product development process is that they are creative in nature.
They're not transactional, you can't work flow a product development process
beginning to end and be confident that every time you run that
work flow that you are going to get a good product in the end.
There's a lot of creative things that are happening, so the challenge is putting in
the right level of detailing in processes so that you can help people get to the end
but you don't want to have so much that you have all these gates and
red flags coming up that impede the desire to be creative.
Customers who have increase complexity in their products they end up having
errors that are discovered late in the game.
So for example they get all the way through to manufacturing planning and they're
trying to do some work in the manufacturing end all of a sudden there's
some kind of error and either have to go back and address the error at the beginning
or they have to do some kind of quick fixes to allow themselves to move forward.
Either way there's a lot of wasted work there.
Customers who want to improve productivity really need to look at process training.
And they need to look at the best practices on how to use their tools.
Customers know the features and funcitons of the tools and they know how to
do the engineering and design of the products that they're making
but they don't necessarily know the best way to go about doing it.
They don't necessarily have the best standards up front to help them
manage the complexity and standards that help prevent these errors
from getting discovered too late.
So they need this kind of training to better understand what is the best way
to do something for the situation or scenario they're in.
So customers that care about improving their product development
improving productivity I really encourage them to come and look at
our best practices academy modules and see how they maybe able
to help them improve their productivity.