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welcome to both the not this weekend program after taking a look first at
he said he was very good dispassionate constructed
to focus on food and with the foods we eat effect our party
if two special guests this week
michael losses in new york times bestselling author of salt river fact
wonderful bestsellers analyst
in reported interview with him
on our world view program a few weeks back literate freeze that pollution here
of course
and then
we're going to introduce or reintroduce and we spoke to in the very first will
view program recorded
but it was proven damages officious based in the netherlands
inadvertently sent
it's coming out very very soon in english and something that is very
important because of the sugar challenge program
fishing rounds there and here in the
coming up next year
sugar salt that
michael losses in new york times
now fifty years of smoking cigarettes to both my parents at a relatively young
age indeed they were so addictive that my father would remove his oxygen those
votes in favor of flammability and then go let up a cigarette
my mother with stage four lung cancer would ask we'll downstairs and outside
the hospital for small
an investigative journalist in from the new york times micheal moss has written
a number one best-selling book also sugar fat
which is such a major processed food companies essentially doing the same
that
by the loss of the waterfalls rising twenty cent for relentless reporting on
contaminated hamburgers
and food safety issues that stopped by the defects in federal regulations and
ultimately lead to improve practices he was a finance for this prize in two
thousand six and nineteen ninety nine is also see the logo or and overseas press
club citation
before joining the times he was a reporter for the wall street journal
new york news day in the atlanta journal constitution and he's been adjunct
professor at columbia school of journalism
now we're very excited to have michael is this also marked all one hundred
interview on this program so i could not think of a bet against
michael lost
welcomes worldview
thank you so much for having me
was a pleasure to have you here
not not two days ago in nineteen uh... ninety two
china opened its first bowls restful
and your publisher of amazon begins description for this book by saying in
that country for the first time the people who wait through much now
outnumber those who wait too little
that obesity in mexico's tripled the last two decades
here in the u_k_ we have more than sixty percent of adults at thirty percent of
children that are overweight and the rating worldwide obesity champion is the
united states
now so i think the obvious question look at those of the details of world war
three
let's begin with how this addiction to salt sugar and fat happened
you begin before the meeting a secret meeting of the c_e_o_s of nestle kraft
nabisco general mills procter gamble coca-cola and mars all the way back in
nineteen ninety nine fourteen years ago
so that stopped the what happened and why was this meeting today
i came across as being in in my garage research for the box through approval
documentation that i thought it would be at the table
as the industry is planning and plotting formulating its way to new products and
it's really dealing because this is sort of when the clock starts taking it
on when we now know that the industry was fully aware of its responsibilities
and culpability or their p_c_ prices using their heads as you mentioned the
largest food companies in north america they were brought together for this rare
private meeting
to talk about none of the northeast d
viacom all the insiders at these companies who are increasingly concerned
about this emerging public gulf crisis
the senior executive of crap stood the big board member armed with a hundred
and fourteen slides
and walking them through basically laid it out there any responsibility review
no real peace in the regarding easy
high blood pressure or heart disease
he handling their products to several types of answers them
cleveland with them to collectively start doing something to turn the corner
on behalf of consumers of their help
while indeed world which is visit meeting if i remember correctly reading
correctly was quite militant
he says the effect of talk to be about nutrition
talk to me about taste with this stuff taste better dont run around trying to
sell stuff doesn't taste good
now you have a lot of experience where we actually went in and and and
would fill in some planes that were more insults
what was experience like and what has almost nothing been done
that say you know whether we should point out that he was going to sing with
the industry
used is the basic consumer attitude which is great
we may want to help him products but were
really going to buy it the ones that he's the grade
announced that the pentagon spending industry's position for years
richest giving them really what they really want downbeat
and i have this question
for the industry is very serious salt became a large concern
in england as you know and other countries because at least our blood
pressure at center
i want to know what what you said about solved that you guys want to introduce
to you down your products one incident
and so on someone's computer crapped and soon
account like invited me into the research and development department
whereas they may be deportees special meal icons of the car proportions of a
ryder truck stop
and it was the most one of those already experience of over hot
uses these crocker the you don't have all your queries waller without soul
soul provides texture
solubility
the frozen waffles they pop them in the toaster oven about looking into this
thing like straw
the clincher was that scenerio the corner lakes
which which we put in the bold words logon
and he's he's a black man
d spokeswoman for the company has not been sporadic one hundred based on the
street signs explained and one of the
miracle and assets assaulted makes it a miracle ingredient to companies
is that it will last some of the opting out of the bat waivers that are
inherited some processed foods
in in israel and uh... from that and how much for
is more hope on salt as well as sugar dot than even we hardly need as one of
the really tell aaron
then seven it's important to understand as we try to reporter
listing with the new york times uh... investigative journalist michael also
author of salt to the fat
on world view with dennis campbell
mike would you vote talks about abandoning the hollow rd moscowitz the
food game changers rmb optimized to pizza salad dressing
and how we use the mathematical model
tonight reviews recorded sensory processing so much so that he could
literally
dial up a new product using this approach
he throws a little bit how this works especially in the case of uh...
prego spaghetti sauce apology fascinated to read about
you know how was going to press person
two-tiered shortly and as you did a good increase sales
but coming up with some somewhat different versions of the same product
that from happening
everybody thought will put the windows provided the most prevents sage tomato
sauce
and our as a person organizer quinton about some people like trying to use
some people like spicy some people like this and so
you helping industries and segregate products into categories which increased
sales
but the real problem in our industry was that
he has an acute understanding of what because the boulders quite
which is the product amount but sweetness proximo
one of the issues for help advocates is that
used to find sugar and soda and ice cream violence valmeyer great into
products throughout the grocery store as companies engineer the blues point for
their products and so no bread this week
gilbert has as much sugar and as ice cream
and yes in the pasta sauce are also a pasta sauces on our people and
of share a couple of or help continues in a tiny little absorbent
all designed all engineers disorder
unit exploit the buyout experts believe children as one scientist says to me
by picking the perfect amounts of of surrebuttal send those over the moon
really had a with the truth is out of that
and she explained her for the wasn't everything things and could even
possibly imagine
now we've got this intersection though
of but
a bunch of companies at least on the surface trying to do the right thing
about the city
yet the huge profited businessman disunity that the case that you did it
go play with the five hundred million dollar of success that necessitating
breakfast you get to contributed to a point raksha emotionalism interest of
uh...
asserts lucky charms
and the perception that healthy egos baptist cap these companies avaricious
the info needed
among the vendors and babies evil empire was intentionally set up because of the
visiting their companies through companies do
which is the greatest much money as possible but selling as much product
and i think that they were going to be convinced that they could make as much
money selling helping products they would do that
what's up bro imported as one of the issues here in ingratitude inborn
and want to know what happened for consumers will not be
more louder about policing their concern about
they're growing concern about what the clintons everybody's that's one thing
that accompanies you have to learn to
find a way to resist pushback from wall street which demands
you know increase revenue higher problems and is always there
looking at every
mandate they do come from the standpoint of revenue improper
in luton advocate what's hopeful about the which seems to be
litigious nature of the world and the the sort of the ticking bomb here
and with the also sent the lord
attempts to create a class of aggrieved obese people
with these companies have to say about the threat of potential financial
and even possibly criminal liability they could face as a result of their
actions
in nineteen ninety nine the craft of visual whose should i was the year
wasn't that secret meeting is set to that
unit you don't except responsibilities reducing the crest until a new
that it's not good
brendan boyle's dude big tobacco will come actor at you
and they don't have that you're for that health costs asoto she had worked with
the use of the legislative efforts have accurate process origin
negative
philip morris alarms record company not long after that meeting began warning
its fruit managers philip morris began a large group manufacturer of america
required general rose a crop
and begin warning is brutally murdered you like to read and faces bigger
problems solved the corporate business we are now with nicotine in them
anonymous cockroaches in the public trust so that there are people inside mr
gore really really scared dot that notion of that
court warriors not states more common after a
well the costs associated with over consumption prospers
well he certainly is something we need to keep a very strong look at the thank
you for joining us today here
my pleasure
we've been speaking with michael also author of also trigger fat
you can find this booklet all of them
usual online platforms for themselves and not uh... to too
uh... everywhere
and all the fine bookstores and please do check out his website at w_w_w_ dot
micheal moss books dot com
and is that it wasn't for the new york times