Tip:
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It’s Emily from the customer support team with three tips for nonprofits to make the
most of their email marketing dollars. One. Put a donate button in every email you send
and link it to your online giving form. Our designers can build this button right into
your stationary, so you that you never overlook that opportunity. Also, think about the placement
of that button. You want it to be up top, so that even recipients who look at your email
in a preview pane have the opportunity to click through and make a gift. Two. Enlist
help. If you have a small staff, consider enlisting the help of a volunteer to write
your regular email campaigns. You can still use Emma to send out more timely event notifications
or fundraising appeals, but if the idea of writing a monthly newsletter feels daunting
to you, go ahead and tap that board member who has marketing experience or a writing
background and just let them run with it. Three. Do go beyond the newsletter. By using
Emma for things like invitations, a membership registration, surveys, renewal notifications,
you’ll not only save money on using other vendors, but you’ll also save a few trees
along the way. Are you a nonprofit? What are your best email marketing tips? Leave a comment
here and share your own secrets to success.