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So in terms of from our perspective, the role of digital marketing has changed in terms
of not just, you know, like imitating what people did in the-- you know, in the analog
world, you know, basically broadcast and newspaper, or just pushing it through a digital mechanism.
It’s actually use it to communicate with the audience. ‘Cause basically with digital
it’s a two way communication platform, so you can not just push stuff at the audience,
but engage with them, have them-- you know, if it’s a keyboard or a mouse, lean forward
and engage with the brands, you know, tell them-- tell you, the brand, what they’re
interested in and consume this additional information right there at the platform they’re
running, you know, they’re using.