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some kind of thing that's more or less the chip that you put on your wrist or your forehead.
Like the... More or less. Actually, more than less.
This booth over here. Let's see. It's called FuturePrint. FuturePrint. And it has some... some kind of...
Let's go check it out. So, we should see what that's all about. Alright. Thanks, Pat.
I don't know. Can we just dive right in and whatever?
Yeah. Hi. How are you doing? Sanjif? Yeah. Pat Marchese with Markzware.
We're a software development company... We just wanted to, like, check out your booth and...
It's the FuturePrint booth. Yeah, FuturePrint. This is a booth by the GraphExpo people. They are the vendors of this booth. And we are one of the vendors.
We provide RFID education.
RFID.
Yeah, Radio Frequency... Identification. Right.
What do the other companies do... Put...
They make this band.
They make this band. So, you're not that company. I'm this company.
We teach education on RFID. Education, right. This is the other company's stuff. Right. I got you.
In the daytime, there are many seminars by different industry people, on the future of print, like on, you know, electronic and print
and how this is... And here's the schedule? This is the schedule for the office there. It's the schedule for Sunday, Monday, Tuesday, Wednesday.
Wow! Very, very interesting. So, you could
actually put the RFID chip in paper, I guess...
Oh, yeah, of course. ...in paper so that you could track the paper, find out where it's going... Depending upon, you know, where you are. This is an electronic thing. So, once you put it, then you can track anything like that.
But how small can the electronics be, I mean... It depends upon, like, with technology used for, for big things, like the net, then there's like, you use a hall pass any time? Yes.
That's a form of RFID. Now, in passports, they're putting RFID. They put the information of the person and put it in the database.
Right, right. Now, in the driver's license, sometimes they are putting RFID.
How about for tracking for, like, theft and for things like that?
That's in the, you know, high-risk items they are putting... It depends on what item or person or thing you track. You put the, you know, tag.
Now this might be a little oddball, but I heard which actor, some, some actor
chipped their children.
Do they use this technology to do that? Do you know? What is it?
They chip their children.
They put the little chip in their children, you know, so they don't get lost and things like that.
Yes. Like Mel Gibson or, I don't know, I could be wrong, but it's one of those famous actors.
Yes, this is something which happened in California. Somebody did a trial, but,
because of privacy reasons, you know, they did something like, you know, like a wristband. Something like that. Yeah, where the people... the children, they can track which room he's in, but for privacy reasons, that child was tagged. For privacy reasons. What do you mean privacy reasons?
The people, like... Privacy means, like, you know, when you put the information, oOf course, you have potential to track.
Oh, someone else. Yeah. That could be, like, where the person is going and things like that.
That becomes a privacy area. That is very important. Yeah. Definitely.
So, that's one thing in RFID, you know, of course, certain technologies have certain limitations.
So, if you are using... you can only track up to 20 feet, 25 feet. If you are using... a few inches.
You know, so, all the technology, if it's effective, like... Again, a little larger distance. It all depends on which technology you are using.
Right. What do you think about this leading to a cashless society? In other words, all of your credit information is put on
one of these items, so that you don't need
to use money.
You know, like, I saw a demo some time back on a cell phone with your, you know, cashless, you know. So, everyone has a PDA... It's more or less just the same thing. It's just a different. So, they just, like, go and select and...
No, a lot of cell phones have RFID. I see. Okay.
Nokia has a device. Wow. That's interesting. Yeah.
So, then, you know, you select, okay, which one I want to pay and, you know, push it.
How cool that will be.
So, why do you need the cash anymore? Yeah.
Then you... It's just, like,
rather than a plastic card, you carry it in a cell phone.
Well, let's ask it. Let's go to the...
Why do we carry a phone or anything? Why isn't it just embedded? Any answer? Yeah. I... I'm feeling that way, too.
Yeah, emnbedded. Embedded. I mean, is that the future? Yeah.
(shakes head) No, it will always be in that device. Yeah, yeah.
Nobody knows the future, right? Maybe Steven Spielburg knows the future, but...
Well, the Mayans did. The Mayans kind of do. The 2012 calendar and those types of things. Yeah. Do you know what I'm saying?
Well, let's... The convergence. And what... the... Let's see, the mobility convergence, the printing and electronic convergence. A lot of convergences are happening.
Yeah, exactly. Again, the mobility convergence, you know people are, even in the personal space mobility, you know, the preference, tracking, so that you can actually, you know, do what you want to do.
For example, you have a Nokia and they want to give something back. You are actually going in a mall. You see a movie theatre poster. You just scan your phone and buy the tickets
using the phone. All to the cell phone connected, then it goes to the movie theatre, and your ticket's already there. Yeah. Those kinds of applications are...
Already, like, people are thinking about how people are going forward toward this. The convergence is going on. Mobility and space is, like, the next frontier, which people are trying to, you know. Great. Here, you see this magazine?
Yeah, Esquire. 75th anniversary, yeah. That's cool. Yeah, yeah, that's very cool.
Well, what would be cool is if your cell phone... What's cool about it, David?
Well, look at the front. I already... See, that's the... It's moving ink.
This is a... This is electronic ink. Yeah. Now, what would be cool... You've got...
You've got, like you said,
you have the mobile phones, you know,
and they have some RFID built right in.
Why can't I say, "Hey, I'm interested."
If you open up to this first advertisement. "I'm interested in Ford.
Let me... I want to get information on that."
It is, you know, I saw a demonstration the other day. So, there are, like, smart advertisements.
So, this advertisement you plug in, and that's plugged into your computer... Yeah. ...and goes straight into your laptop.
That's what I want.