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With the TV industry undergoing the greatest transformation
ever, we firmly believe that the game of television
is changing. Join us at the NAB Show in Las Vegas
this April. Learn how Ericsson can enable you to drive new revenues,
reduce costs, and understand the critical elements,
the consumer and technology shifts that are changing the rules. We are totally unique -
supporting the entire content value chain
from Content Acquisition, Exchange and Distribution,
from managed service play out and efficient video delivery
to all devices, an of course, amazing TV Anywhere experiences
on all screens. At NAB 2014 we will demonstrate the first transatlantic Live
Distribution
of True 4K Ultra HD content from London
to Las Vegas. Ericsson enable over 200 TV channels of play out,
and distribute over one and a half million hours of programming
in ninety languages every year. At NAB we will launch
our next-generation managed playout service which reduces
content complexity and cost. Also, we will showcase
a brand new compression product, the multi-screen and multi-platform video
processing
the first on the market that enables the most intelligent utilization of
resources
at any given time regardless of the platform. It eliminates current
complexity
and allows deployment of enhanced services much more quickly.
Ericsson will demonstrate how mobile networks are being optimized for video
to bring new experiences for consumers as well as opportunities
and revenue growth for brands, content owners,
and wireless telcos. One example is our LTE Broadcast solution which is being trialed
around the globe.
In addition, Ericsson's Media Delivery Network Solution
re-defines the operator CDN concept. These deliver
video-centric IP networks engineered for quality of experience
enabling operators to manage huge increases in video traffic
with greater efficiency and profitability than ever before.
Finally, experience the Future of TV that redefines what consumers can expect from
search,
discovery, recommendation, and personalization
of TV Anywhere on every screen, powered by the best of Ericsson's recent acquisitions,
Mediaroom and Azuki, it's Pay TV at web speed.
Ericsson's position across media and TV combined with its
excellence in mobility and I P should make us your ultimate transformation
partner
in solutions and services. With groundbreaking launches
and key announcements we hope you'll come and see us at NAB 2014, because
TV is a new game. And it's Time to Play.