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Mobile sales are set to grow by about 40% a year for at least the next five
years
So, we're going to see this increasing use of people putting in mobile
specific sites or at least mobile friendly sites
I think, agencies and planners will start to include mobile in every, almost
every campaign they undertake
These two world is a very fragmanted world
I think we are going to be seeing a lot more two screen experiences mean people watching
tv
and having either a mobile or a tablet companion app
Many young people buypass laptops and desktops now and go straight to mobile
Within about 24 months
50% of web traffic is going to be hitting mobile and tablet
devices
while at the same time desktops shrinks
Need to be lot smarter about what we do, how we go about targeting
we need to be faster to market, we are living a world where it's changing
like never before
and I think we need to be more educated about how mobile works
Everywhere mobile has a distinct advantage and if you like it
USP
it's the greater use of contextually relevant information to deal with
consumers as individuals
If you're not taking
a multi-touch point approach you risk getting left behind
It's really importan to track all those users
so what you can do as a business is set up some sort of a login, so that if your user is
using their xbox or their roker over the top box alongside their tablet or
alongside their mobile phone
It's really necessary to have them log in, so you can track that user and the
patterns
You can actually know the the effectiveness of every marketing campaign you run
the data mean remarket, recollect and make efficiences
I think it comes down to tracking, tracking, tracking, if you're tracking
do it better, if you're not tracking, you really need to start, because it's the only
way you're going to understand what your consumer wants
and how to market to them
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