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For us, we're very early on. So I don't know that there’s a ton of successes for us yet.
We do recognize, again, that our fans are out there, that our customers are out there,
and I think that’s incredibly important for again, our manufacturers to recognize
the importance of that. And where we're placing the importance, I know this is going off your
question a little bit, is to make sure that we are engaging with the consumer. That we're
not just putting out a Facebook page and hoping that dialogue happens. We wanna be able to
facilitate that, we wanna be able to engage our consumers directly. Again, be able to
drive them into our different vehicles and into our retailers to have them try out our
equipment, to have them build up their specs and figure out what kind of golf clubs they
want.
That’s the vision that we have for Facebook. For mobile, even that, again, we're making
an investment in that this year. Looking at apps, looking at ads, looking at different
opportunities. For this year, we're a little late into the budget game, being able to get
a lot of these things incorporated. So it’s more of a 2011 play for us for mobile, and
again, we're looking at potentially some apps. Again, more ads, and I think some of the activities
that we do in the next several, three to six months, will determine kind of our 2011 strategy
in a lot of that.