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bjbjLULU Mobile messaging is going to be
the biggest shift in internet marketing in 2011. Just as social media was the buzz word
in 2010, this year it will be mobile marketing or text messaging in particular. Mobile marketing
generally uses SMS or MMS to deliver promotion messages to phones or other mobile devices.
SMS (short message service) is the text communication service of a phone. MMS (multi-media messaging
service) has the ability to send images, audio or video. The latter is not major at the moment
purely because of current wireless network bandwidth. Why mobile because there is probably little competition
in your niche yet. And: Email is generally read within 48 hours while text messages are
read within 4 minutes on average with a 95% chance of it being opened Worldwide internet
reach is 1.7 billion while mobile reach is 4.8 billion Mobile marketing now is where
social media was in 2004 and search engine optimisation (SEO) in 2000 89% of major brands
are planning to market via mobile phones One idea is to run a campaign asking people to
text a particular word to
a
short code (number), is return for
which the person who sent the text receives a voucher or discount. They then show the
incoming text to get their discount. In the UK, we are used to Orange Wednesday which
is an operational example. A
mobile marketing platform allows you to control how many people get the voucher and set the
percentage
of text senders who receive a special prize.
Of
course, normal compliance opt out rules apply. This can work for so many industries hotels,
restaurants, hair salons, garages, spas, estate agents, clothes shops, etc gd/1 urn:schemas-microsoft-com:office:smarttags
country-region urn:schemas-microsoft-com:office:smarttags place [4U2z Mobile messaging is going to be
the biggest shift in internet marketing in 2011 Tony Normal.dot Tony Microsoft Office
Word Living Streams Mobile messaging is
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