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Several times a year we get asked by the wedding professionals, what are the three things that
participating in the show will bring to them. One is it gives the opportunity for the vendor
to meet brides face to face. You just can't beat the opportunity of talking to people
anymore. Nowadays, instead of being online; face to face, the opportunity to talk to them,
overcome objections and being able to answer their questions directly is very valuable.
The second reason vendors do well at the show is that they get a chance to network with
other wedding professionals, which they cannot do online. It's not something that you're
able to do on social media. It's always nice to come up, shake a hand, meet somebody, and
interact a little bit with the owner.
And the third thing that they accomplish by being at the show is being able to look and
keep an eye on the competition, so that you have the ability to see who else is doing
what in the marketplace.
Probably the most important thing to do before the bridal show is to prepare effectively.
Make sure you set up your booth in your garage or in your storage place ahead of time. Maybe
even break it down and set it up again, so that you have your booth ready, always prepared
to go.
Make sure you get plenty of sleep the night before, so when you come down to the show
you have the chance to be easy, calm, and relaxed for the opportunity to sell.
Probably the most important part is being able to follow up with the brides right after
the show in a very quick and timely effect. Not waiting two weeks for the bride to call
you, but being able to take more of a proactive approach by following up with them quickly
after the show.