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SCOTT DONATON: I think don't forget the pain of childbirth.
There's that moment where you say, oh, you know, I'm never
going to have a child again.
And then obviously you forget that.
And I think that there's a danger still that some people
are kind of hoping that more of what's happening is
cyclical than secular.
And yet they kind of know deep down that it's not.
But there is that concern that as things rise and as some of
what they had been doing before looks like it's working
again-- for some companies, I don't think recovery is going
to come at all-- that they'll fall back on side of
protecting again and reinforcing what had been
their traditional legacy business model.
And I think it's important that they continue on the path
of innovation and change and realize that things are not
coming back to what they were and that even a return to
economic stability is not a mandate to hold still.
JONAH BLOOM: Right.
And I think that's a great point.
And I think, just to take it a little bit further, I think
the consumers are going to force companies to remember
that stuff.
I think that's absolutely true.
I think there's an awful lot of brands and companies who
are sitting out there right now going, oh, well.
We're basically just waiting for when this
economy comes back.
And firstly--
and I know I'm not alone in this and I know there are also
people who disagree-- but firstly, the economy's never
going to be exactly the same again, or not for a long time.
And secondly, I think consumers are going to force
people to learn those lessons because I think they're going
to be skeptical about insurance companies.
I think they're going to be skeptical
about financial companies.
And I also think you've got a generation of consumers coming
up who are going to ask how that company does business.
I certainly hope that they are.
And they're going, well, if you're not kind to your
workers or the environment or--
SCOTT DONATON: Socially responsible.
SCOTT DONATON: Yeah.
If you're not socially responsible that basically
you're not someone I want to do business with.
They really understood, in the last few years,
their power as consumers.
And technology's enabled them to actually kind of implement
or show that path.
So I don't think it will be the same again, and therefore
I love the idea don't forget the pain of child.
And I also don't think they're going to get the chance to
forget how painful it was.