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Jeremy: Good morning, good afternoon, good evening wherever you are
watching this out there on the World Wide Web. This is Jeremy Geelan for
SYS-CON.TV. We're here at 10th Cloud Expo, Cloud Expo in New York as is
Jason Silverglate.
Thank you for joining us, Jason.
Jason: You're welcome, Jeremy.
Jeremy: We are always pleased to see Fortress. Oh, my God, I can't even
say it. FortressITX at Cloud Expo.
How's it been going, the actual expo?
Jason: The show has been actually fantastic. We've been getting some
really great leads and the show presenters are really good. And SYS-CON
staff has done a phenomenal job putting this together.
Jeremy: We try and help but much more importantly, we hope to bring you
the right people.
So have you been seeing the right kinds of customers?
Jason: Yes. Definitely. I believe so. We've definitely been getting some
great leads and some marquee-type clients who are looking for our types of
services.
Jeremy: Funny you should say our type of services because the people out
there, the gazillions of viewers are saying, "So what is it that
FortressITX does?" And Jason is going to tell us.
Jason: We are a cloud integrator. We help companies bring their internal
IT infrastructure into cloud.
Pretty simply.
Jeremy: That is pretty simple. That was much simpler than I understood.
So what is the ITX part?
Jason: Integrated Technologies.
Jeremy: TX. Plural of Technologies. Excellent.
So let's imagine, who should be coming to you and why wouldn't they be
coming to the guy on the booth down the road there?
Jason: We have a fairy regionalized approach as opposed to a lot of
companies where they have a whoever wants to come to them approach. We
focus primarily here on the New York Metro area, where we help companies
offload their IT clouds so they're all legacy data centers and bringing
them into a private cloud or a hybrid environment in a public/private cloud
in our facilities.
Jeremy: Now, how much, if you're East Coast, can we then look for West
Coast business, or is there still physics involved?
Jason: We definitely look for West Coast business. The question is how
much latency is involved, the type of IT applications looking to offload.
Jeremy: So if I was financial services, I probably would need to be here
to use you and if I was West Coast and financial I need to use someone
there?
Jason: For financial services, no matter where they are, they want to be
in New York.
Jeremy: Then never mind the physics, it's geography.
Jason: For financial, yes. It's all about New York.
Jeremy: And what other verticals do you get business from? What are the
really meaty ones?
Jason: Just general business, general operations, offloading internal
closets and taking all their various services and virtualizing them and
putting into a private cloud. So definitely it's more vertical than
technology based vertical. We focus on getting your old legacy
infrastructure, turning in new purchases from CapEx into OpEx type of
solutions.
Jeremy: Do you have to, Jason, still do any evangelizing around those
basic tenants of cloud computing, or is it pretty much a give me and you're
now just taking, not taking advantage, you are helping leverage?
Jason: Some of the newer technologies that haven't caught on yet require
evangelizing, like VDI and desktop as a service. That requires a little
more evangelizing than say, maybe Host Exchange or Cloud IIS services.
Jeremy: And what do you actually get of a show like this? Tell that to
people who are maybe thinking of exhibiting,
What does one get from a trade show in 2012? Still the essential customers
or could they be reached some other way?
Jason: I think we're meeting customers here that we would not have been
able to meet otherwise and we're meeting the right people and the right
customers we're looking for.
So you're meeting the good people that you want to talk to.
Jeremy: You got time to, maybe not close them, but you got time to really
start a relationship.
Jason: You have time to really differentiate yourself from the
competitors.
Jeremy: It's a great way of putting it. A chance to differentiate
yourself, which is also what we hope with SYS-CON.TV. If people want to
catch up with you via the World Wide Web, I'm thinking they should go to
your URL.
Jason: Yes. They can come to www.FortressITX.com, F-O-R-T-R-E-S-S-I-T-
X.com.
Jeremy: How simple is that? A personal invitation, no less, from Jason
Silverglate.
Thank you so much, sir, for joining us here in New York City and thank you
for following along out there on the World Wide Web.