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Top three tips for creating content for marketing
Hey everyone, Haroon Rashid from Finisher Creative and here are my top three tips for
creating content for your marketing.
So we've said in so many other videos that customers don't care about products and services,
they don't buy products and services, they buy the benefits of those products and services.
So the best kind of content that you can create is around those issues. Content that solves
the problems or the needs of your customers.
We live in the age of information and that means that our customers have access to so
much information that is potentially going to solve their problems or their needs.
And basically the best kind of content that you can create is the type that educates and
empowers them to make an informed decision as to whether to buy from you or not.
The best kind of content will make them feel that they have been educated, that they have
been empowered to buy.
Thirdly the best kind of content that you can create is the varied kind.
And I mean varied in terms of content and varied in terms of format.
So make sure that there's a variety of content to solve those different problems and needs,
make sure it educates and empowers them but then make sure that it's in different formats.
So put it in videos, put it in blog posts, put it in podcasts and articles etc.
Because people consume information and media differently.
But if you put all those three points together, then I'm sure you're going to have a great
foundation for your content marketing.