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Welcome to Porto, Portugal.
My name is Frederico Martins and that's my studio over there.
I'm a fashion photographer and I usually shoot fashion editorials for magazines.
I also do fashion catalogs.
For me it was quite easy to move from the P 40+ to the IQ because although
the interface with the screen is completely different the camera is still the same.
The feel is still the same. The logic is the same, and the interface
is quite similar to other things that we use with a touch screen.
There is a huge gap between other systems and Phase One.
It's very similar to the experience you get working with a 35mm
with the bonus of having much better image quality.
I think that it's almost a perfect camera.
Want to take a look?
The vertical grip is a real bonus. You get to manipulate the camera much more
easily and you have the same combination of buttons in the grip
that you have on the camera, so it's really logic.
Since I bought the V-grip I have never taken it off my camera, so...
I love it.
It's a really beautiful location. I think I'm going to use this balcony here.
Let's see it.
Time is money and we need cameras and a system that works in a breeze
and is really quick and is easy to work with.
Just give me little bit more drama in the face.
With this new camera we can check the picture on the location.
On the spot I can see the image, I don't have to go to the computer and check it.
You save a lot of time and you get more confidence when you're photographing
because you know that you have the right picture.
My work will change because my way of working will change with this new camera.
I will be more free to go around and explore new angles.
I think that people will see that something is different now.