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Another sort of ploy that people have to think about especially if they're in advertising
or they're in some sort of text kind of, kind, kind of situation is how you're type is going
to connect with what you're trying to say. In other words what’s a visual that will
sort of go with the word. And for example you've got the word faint and one really simple
idea is here's faint but I'm going to put the F on its side. In other words the F fainted
so that's the kind of the idea. Again it's very simple, it's playing around with words
but words are how we know the world. A lot of the world and you know we need to connect
those and, and our visions. What we see and Escher is the best one at doing these things
and he goes into it again in great detail. This is called Drawing Hands and obviously
it's sort of a, a take on the flatness of the drawing sheet and you're trying to you
know draw something realistic in three dimensional on a flat piece of paper so he has the flat
piece of paper and these very dimensional hands emerging and then sort of re-emerging.
They're all connected with via the pencil so it's a very sophisticated development of
that idea of making a visual for the verbal idea.