Tip:
Highlight text to annotate it
X
Applying what we know about our customers and segmentation
down to a keyword, down to the individual customer motivation
points, trying to make sure that we're at the-- meeting
our customers at the right place, at the right time, with
the right message, really applying what we know about
the customers in the individual segmentations into
the online world was something that ended up paying off for
us in 2008, carrying that through 2009.
And we're really looking to exploit that with increased
scale in 2010.