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Simple. It's about overcoming complexity.
Simple for us means being smarter about everything we do.
We wanted to apply that idea to make us healthier.
A main component of being healthy is: Are you moving enough?
So we want to ask that very simple question
and answer it with a simple product.
So we came up with the Shine.
The Shine is an activity tracker that's smart, elegant
and really strong.
It's carved out of a block of solid metal.
If you want to be technical about it:
It's carved out of air craft grade aluminum by micro laser drill.
So we built it to last.
Because it's made of solid metal, transmitting wirelessly is almost
impossible.
But to keep things simple, we developed a new type of wireless sync technology.
All you have to do is place the Shine on your smartphone.
The Shine synchronizes with your phone, communicating with the app
which is now available on the iOS app store.
Your sync is complete.
No wires, cables, or pairing.
Simple, and I think, really cool.
After studying how people use their activity trackers we notice the main use:
Making sure you reach your daily activity goal.
With the Shine you check your progress by tapping the surface.
The LED displays how close you are to achieving your goal.
Answering the question: Are you moving enough?
It registers your bike pedals, swim strokes and distance traveled by sensing your movements.
And it's the size of a quarter so it's easy to wear, even when wearing
almost nothing.
It's water proof, practical, and elegant.
In keeping with our philosophy of thoughtful simplicity
we're trying to simplify the process of making stuff.
That means we run a tight ship with a small team
and that's why we're starting here at Indiegogo.
It's what we call "The Lean Hardware Movement".
Making it better from the beginning
Prove that there's demand
and then create
We're also going to open the Shine API so anyone can make something new
And we're inviting people to create their own apps
It's about making things smarter through simplicity. We put a tremendous amount of
time and energy into making the Shine.
We're looking to you
to prove you love it just as much as we hope you will.
By funding our project you're saying that you want it.
And it allows us to overcome the complexities of manufacturing and let us
focus on simply making a great elegant product.