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Hello. This is Content Warfare Strategy Sessions. How goes it content warrior? Iím good. Iíll
be a Dad next week. So thatís cool. Duke Hanley. Heís going to rock ***. What does
my unborn son have to do with content marketing? Today weíre talking about expectationsÖ
But first our Google+ Tip of the Week Are you giving credit where credit is due?
When you share reshare a post on Google+ are you giving credit to the person who originally
shared the piece of content even if they didnít create it?
No. Shame on you. Be a quality google plus community memberÖ
Tip the Hat. Commonly seen as an ìh/tî and a @mention
of whoever shared the article. Think of this as Giving Props or a Shout OutÖ a Pat on
the Back for a good shareÖ a Holllor at cha boyÖ You can call it whatever you want but
the hat tip is a good way to make friends. Youíre letting someone know that you appreciate
what theyíre doingÖ which leads to stronger relationships and more friends.
Last week we talked about the new YouTube comment integration with Google Plus was a
huge Boon for YouTube content producersÖ Old-School YouTubers are still complaining
but in the end theyíll realize this is a good move for everyoneÖ people fight change,
itís natural. Today I want to talk about expectations. Specifically
what our expectations should be when we start creating content online on the regular.
Before we begin though, an assumptionÖ On the regular means more than once a week. Unless
youíre Derek Halpern (which youíre not, unless you are, and then What Up Dog), you
need to be creating content more than once a weekÖ Blog post blog postÖ Blog post videoÖ
Podcast blog postÖ Podcast video, doesnít matter more than once a week. You can tune
it back once you start to get traction, but at the beginning you got put some work in.
If someone tells you that once of month or even the dreaded ìonce in a whileî is good
enough, if they say, ìat least youíre doing something.î Fire them. They donít know what
the hell theyíre talking about. If youíre starting today, hereís what you
should expect. The first 30 days are BLISS. Everything is
NEW and amazing and excitingÖ your first visitor, your first subscriber, youíre first
Tweet, your first comment. Everything is rainbows and unicornsÖ you will tell yourself how
genius you are for starting blog every night before bed. This called ìIím gonna rule
the world.î Period. For the next 60 days start to get tough. The
comments, tweets, visitor begin to taper off from your launch. youíre not going to see
any consistent measurable results. Youíre going to think the Internet sucks, itís waste
of time, you canít believe you spent money, and brain-powering creating your site and
youíre going to consider quitting every day. This called the ìDonít make me jumpî period.
From 90 days to 180 days, thatís 6 months if the ìdaysî format has gotten confusing,
there should marked increases in engagement. Google will have indexed your work and if
youíre using even basic content marketing and SEO best practices, youíll be receiving
some search traffic. Youíre going to feel great about what is happeningÖ Youíll begin
using referencing like, ìThe Ball is Rollingî and itís wintery cousin, the ìThe snowball
is rollingî to describe your progress. People are going to mention you and comment on a
regular basis and someone will stop you in the grocery store and reference an article
you wrote. In this moment you will feel like an Internet marketing god! This is called
the ìSuck it Internetî period. Unfortunately, around 6 months your hockey
stick growth curve is going to flattenÖ youíre still going to grow, just very slowly, or
maybe better put, slower than you think you should be growing. At every moment of every
day from six months to about 2 years youíre going to at once want to double down and ballsÖ
or whateverÖ to the wall with your blog and QUIT. Itís emotional. This is called the
ìMy Voice hurts from Finding Your Voiceî period.
At two yearsÖ if youíve found your voice, and trust me if youíve put in honest work
and made it to two years youíll have found your voiceÖ at two yearsÖ things are going
to start to happen. People are going to start referencing your work in their articles. Theyíre
going to have you on their Google HangoutsÖ Theyíre going to ask you on their podcastsÖ
This is called the îAbout damn Timeî period. When you make it to the About Damn Time period
the Internet is your oysterÖ Write a book, create a course, sell more of your stuffÖ
When you make it to two years then youíve truly become a Content Warrior and thereís
no need for me to tell what to expect for the snowball will be barreling down the mountain.
What do you
think about this timeline? What did I miss? What part of this timeline is completely wrong?
Let me know in the comments belowÖ And if you found value in the episode, if
you think other people would find value as well please click the LIKE button. Itís the
best way to support
the show.