Tip:
Highlight text to annotate it
X
if you are like most businesses today
your number of facebook fans and twitter followers pales in comparison to
the number of email addresses you already have
so, how do you rise above all the chatter and quickly expand your
fans and followers
the answer is to use your email list
use it to send a social digest
social digests combine email with your social marketing efforts
they are a collection
of the most recent
messages that you have posted to social media sites
this collection is sent every week to your email list
creating and emailing a digest is simple
first, make sure you post new social content each week
this maintains your social presence but it also gives you
the content that will appear in your digest
make sure you have an email network defined
to load a list to this network
you can copy and paste, upload as a data file, or connect and load a list from
a Constant Contact account
once your email network is set
all you need to do is generate
and send your digest
from the messages tab, click the email icon from the row of content icons along the top
this is how you send email
then, in the content builder section at the top of the entry area, click the generate
digest button
the digest will be created
and placed into the body section of the email
to complete the email
add a subject line
then choose the email network to send it to
before you click to post your digest
you can specify a repeating schedule for it
this will automatically create and
send digests of your latest content
to your subscribers each week
now you are ready to click the post button to send your digest
a simple yet powerful way to get customers interacting with your business.