Tip:
Highlight text to annotate it
X
The Print Your Future event that we're holding this weekend in Boston
Massachusetts at DS graphics is an opportunity for us to showcase
one of our of very good HP Graphic Arts customers and their new
HP T200 Color Inkjet Web Press. We see them really wanting to
use the the press as a tool that does a variety of different things
rather than really focus in on one or two very specific kinds of applications.
DS Graphic's client mix is quite diverse and
as a result of that diversification, our services have to be equally diverse.
The T200 being in that mix was pivotal.
It fit many of the client types that we are focusing on, but it also expanded the
client types that we're not dealing with and it gave us a better foothold in those market segments.
The folks that have purchased this type of technology have been in the
publishing business.
We're one of the first in the country, certainly on the east coast,
to have it become part of the commercial product mix.
If the client has already embraced digital technology
it's gonna be a more cost effective way to accomplish what they've already
desired because they've been doing it in a cut sheet environment, this is now
a web environment
and it provides a
very attractive cost savings.
There is so much opportunity to
really take marketing communications to a very different place. We've talked
about
one-to-one communication for years and probably beaten the concept
to death, but
this is breakthrough technology in a cost effective way
that has never been there before.