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It is quite possilbly a fact that most people use their iPad primarily to watch TV - either
through YouTube, streaming, the iPlayer or magic. Previously, Channel 4’s 4OD service
has been off limits, due to pesky flash, but that has all now changed. The 4OD iPad app
makes a big point of being FREE FOR A LIMITED TIME ONLY (Although they don’t specify the
time period, which lends a certain degree to panic to the whole thing). Whilst not offering
streaming of the whole Channel 4 library, unlike the website, it does provide a catch
up service of programmes up to 30 days ago. Each programme is prefaced by a non-skippable
1 minute ad, and you can full screen everything and retain a watchable quality. There’s
the option of adding a PIN if you’re an adult who wants to protect child eyes, adding
it for 16+ or 18+ programmes. It’s really very simple, and does what it says it does
very well. BUT HOW LONG WILL IT BE FREE FOR? Nobody knows!