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Hello everyone, my name is Clay Collins, and in this episode of The Marketing Show, Iím
going to show you what I think is the most important squeeze page of 2013. This is certainly
my favorite squeeze page of this year. Iím also going to give you this template for download
and Iím going to give you another squeeze page template. Thatís what you have to look
forward to in this episode of The Marketing Show.
So then youíve probably seen a lot of the highest-earning marketers doing recently is
something called The Squeeze Then Sell Page. Squeeze then sell. Let me show you an example
of this Squeeze Then Sell Page. So hereís an example, and the reason why itís called
A Squeeze Then Sell Page is precisely because it does just that. So this is a free plus
shipping offer where we are giving away a free wristband for helping you grow your list.
And when you get to this page ñ The wristband actually is free, but weíre charging for
shipping. But when you click on ëGet your free wrist band,í a pop up appears where
you enter your email address, and once you enter that, you are taken to an order form.
And thereís a lot of things going on here behind the scenes. Iím going to walk you
to them all, and Iím going to give you a template so that you can apply this in your
business today.
So before I hand this over to you, Iím going to show you why this page is so significant
and important for your business in 2013, and then Iím going to show you the nuts and bolts
of how it works. So in short, hereís how users and people visiting your site experience
this page. Step one, user arrives at this page. Maybe theyíre arriving by SEO or social
media or pay traffic or a link from a friend through an email. It doesnít matter how they
arrive at that page. The user arrives at that page. They then click on ëAdd to cartí for
a low cost or a free item that youíre charging shipping for, right? So they click on ëAdd
to cart,í and in order to get to the cart page, they need to opt-in. Thatís the first
step. So itís an ëAdd to cartí to opt-in thing thatís going on. What I mean is that
when someone clicks on, for example, on this page ëGet your free wristband,í they need
to opt-in in order to get to the cart page.
In step three, they purchase the almost free offer or they might not purchase it. If they
donít purchase it however you still have their email address. Why is this important
for your business? Well the first reason is that this immediately separates buyers from
non-buyers. It is important to know who the commercially responsive people are on your
list. People who purchase even at a $3 to $5 level are worth ten to twenty times more
to your business. These are people who arenít just looking to passively consume. These are
people who are willing to pay for a result and even if that payment is just $1 or $2,
the fact that theyíre willing to pull out their credit card and invest separates them
from the vast majority of people. So itís important to know who they are so you can
start serving them immediately and so that you can start giving them things and connecting
with them at a deeper level from day one.
Second this gets folks in the early habit of pulling out their credit card on your site.
Purchasing from you or purchasing on any website is a habit, and part of the reason why sites
like Amazon are willing to sell things for such low margins is because they know that
if they can get you in the habit of going to their site and spending money, then you
are much more likely to do that in the future. Next, this gives you an immediate opportunity
to demonstrate good customer service and value. I recommend that you sell low price point
items that have a high value associated with them. Sell an eBook thatís worth $47 or $97,
sell it for $5 to build that trust from day one.
So now that Iíve shown you the page that weíre using in our business and explained
the principles behind the Squeeze then Sell page, let me show you the template that weíre
giving to you today. And thereís a link below where you can download this, put it on your
hard drive, copy, modify, and paste this into your business to use immediately. Anyway,
hereís the template. You can replace this logo with your logo. You can replace the headline
with your headline. Replace this book with a picture of an audio download, a picture
of a video or a picture of whatever youíre giving away, and it also has this two-step
opt-in process built in where you can ask for the email address and then send people
[0:05:00] the order form for a low-priced item that
youíre giving away.
Hereís the nitty-gritty behind why this page works. The first reason is that it leverages
price curiosity. People, in many cases, are much more likely to opt in simply to know
how much something cost. In fact, in a lot of cases, price curiosity will drive a higher
opt-in rate than for a report that youíre giving away. Peopleís curiosity and need
to collect offers and just know how much it cost, peopleís need to know how much it cost
will be much more likely to getting an email address in many cases than giving away something
for free. The second reason why this is so powerful is that it is both a squeeze page
and a sales page built into one page. Usually, if youíre capturing an email address or a
name, then you lose the ability to sell, or if youíre selling, you lose the ability to
ask for an email address. This allows you to both collect an email address and get the
sale.
Next, it has a two-step opt-in process. Most of the time, people just show an email box
up front, and that is arming rather than disarming. When someone goes to a page and they donít
see an opt-in box, and then when they click on something and that opt-in box appears,
theyíre much more likely to opt-in. This is known as The-Foot-in-the-Door technique.
If you can take someone to take a small action like clicking a button then when the screen
turns black, except for this light box, their focus is fully entirely there and they are
much more likely to opt in. Iíve talked quite a bit about two-step opt-in processes. If
youíre interested in that you can Google Marketing Show Two-Step Opt-In. This is something
Iíve talked about quite a bit so Iím not going to fully explain it here. Fourth, this
gives folks the ability to purchase at a low barrier entry and for you to separate the
buyers from the non-buyers early on in your relationship.
Anyway, this template is available for download for free below, and weíre also giving away
this squeeze page template for folks who donít have something that they can sell right now
at a low price point. You can use this squeeze page instead. So this page and this page are
available for download below. These pages are also available in LeadPages today. Weíve
made a number of new squeeze pages available inside of our product LeadPages today. If
you want to see how to customize this in LeadPages, let me quickly demonstrate that for you.
So Iím at my.leadpages.net and Iím going to log in here. Iím going to select this
ëGive away two step squeeze page.í Iím going to click on this book and replace it
with my wristband. Iím going to click on your logo and Iím going to replace it, oh,
letís say with the LeadPlayer logo. Iím going to change this title to help you build
an audience of at least 10,000, and people were giving away this goal setting, write
wristband for free, and actually, I want to make free standout. Iím going to make it
bold. Okay, step one is watch this video. Step two, get your free, and actually, Iím
going to put wristband, your free wristband now. Iím also going to connect this to my
AWeber or MailChimp or Infusionsoft to kind of hook it up to one of those accounts, so
Iím going to go to pop up opt-in form. Itís loading my AWeber form from my account. Alright,
all my AWeber forms are loaded so Iím going to click here, and Iím going to use this
test form as my form. Finally, Iím going to add a video and click ëSave,í and now
I can download this page and put it on my server or I can use this URL that Iíve immediately
been given or I can use the LeadPages WordPress plug in to immediately publish this page on
my WordPress installation. Finally, if I want to use the other template that I gave you
today, I just click on ëUse this template.í I can change free report reveals to free video
reveals. I can click on opt-in form to hook it up with my AWeber list, then Iíll just
click ëSave to my pages,í and again, this page is now live and ready to be used.
Anyway, my name is Clay Collins. Thank you so much for watching. Please download your
free templates below, and if youíre interested in picking up LeadPages, that is available
to you with all the templates that Iíve included. Metal allow you to publish this stuff on WordPress
or your own website, and it handles the integration with your email service provider and your
email marketing platform. Iíll talk to you later. Take care.
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