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It's no secret that Google Services are supported by advertising but sometimes how we personalize
ads for you can seem mysterious. We try really hard to show you ads that are relevant to
what you're searching for. The more information we have, the better we can do at personalizing
the ads to you. For example, if we know you were recently searching for hotels and restaurants
in a particular city, then we might show you ads that are relevant to that city even when
your current search didn't mention it. If we can really understand what you want, we
can show you fewer ads, which makes it even easier for you to find products and services
you'd like. We know that using your information this way, requires that you trust us to handle
it correctly. That's why we believe in offering transparency and choice regarding how we personalize
your ads. If you wonder why you got an ad, you can find out and you can see what information
was used to personalize the ads you got. If you see an ad you don't like, you can block
the advertiser from future ad results. This means you won't get ads in Google search and
Gmail that point to the same site. If you change your mind later, you can unblock the
advertiser. With ads personalization and transparency and choice for how we use your information,
we hope to continue to earn your trust and provide you the best search experience possible.