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One of the most contemporary things
nowadays,if we talk about being modern
that is consume products and services of sustainable
socioenvironmental origin.
DOCTOR
DIRECTOR OF STYLE AND CREATION
PRESIDENT OF E-INSTITUTO
HONORARY CONSUL OF THE REPUBLIC OF ESTONIA IN RIO DE JANEIRO
FOUNDER AND VICE PRESIDENT OF THE ASSOCIATION
OF eNTREPRENEURS' FRIENDS OF UNESCO
MAKING A DIFFERENCE AWARD - THE GLOBE
AWARD HEC 1.628 & SUSTAINABLE LUXURY
ENTREPRENEUR
sustainable Movement for me is a very simple thing
is to perpetuate these natural resources, which generate
quality of life of man on the planet
and alongside the other species forever.
It's simple as that.
It is to economically promote a way that
the question of human thought evolution
that is done through all arts, sciences,
the economy, of all, remains this major adventure
of the human mind but without plundering the resources
that earth gave us.
Leave for future generations.
The country has to develop economically
it needs to enrich.
Of course to enrich not in the ancient form of
industry, the industrial procedures of the past.
We are a nation that can develop
with the knowledge of the 21st century, which is
sustainable development.
that is, be a rich and sustainable nation thus
more contemporary which has to use the natural
resources in a way that is increasingly
progressing economically and maintained with
the future generations.
This is our time the world want to try
our way of life and wants to see us, yes, develop
this reagion of the planet in an economically
sustainable way.
So the future of our companies, I think that our
brands in the country... our brand is our
creativity and our sustainability.
If each one of us realize these minimum details
of your day to day life, we can already change in a
big way, both urbanization and public administration
that needs that support. Because we can't only complain
about the public administration that doesn't take care of
garbage, doesn't care for the sewers, the drains, and so on.
or the big industries that are polluting
because we also, our individual acts
are as catastrophic as this lack of administration
or lack of vision of these companies in relation to
its pollutant agents.
The transformation is individual and I think that ...
when we put that shirt of the Brazilian team
during the World Cup, we move the country, when we enter
the Carnival period we move everything.
This question of transformation is so Brazil can perveive itself.
If each one of us notice that one of our major
banners to the world, is our
way of life, our happiness our way to be
and also our knowledge and
our respect towards the environment
this is our great change.
We, brazilians we need to be transforming agents.
We, opinion makers, we must be ahead of
this, not get into that issue that I see many
times: �oh! Talk about... sustainability is something
that is becoming a trend and if it is becoming trendy
then the trend passes�.
No, it is an issue that each one of us have
to notice that this trend is essencial and that Brazil
must be one more of our brands, that we
pride ourselves in the issue of sustainability. 255:255:255:255 255:255:255:255 *END PART 1*