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>> After the show, after I've spoken to some of the press and the retailers, I go for some
lunch, with my family. It's become quite a tradition actually and I'm quite superstitious,
so that happens every season.
>> I go back to the studio where we've been doing our pre-production and I go through
the collection with my team and we figure out what we're going to sell and what we're
not going to sell for various reasons. Whether it's pricing or whether it's hard to produce
as part of a commercial collection
>> The work really begins now, the show's the most important thing from a collection
and messaging perspective but the period of time between the show and the clothes actually
selling to the end customer is the most important from a commercial perspective.
>> As soon as the show finishes, all the collection comes back from the show venue, and we all
sit in a room for a hours and hours and hours with Victoria going through which pieces she
wants to keep in and which pieces perhaps didn't quite work.
>> We sit and we meet and talk for quite a few hours about that. We look at the collection
as a whole and we then come up with a selling collection and I will do that with all of
the categories and then I pass things over to the sales team.
>> Today we start showing the collection to the buyers, so we have our appointments here
in the showroom we see mostly the US buyers but actually quite a lot of the international
buyers here in New York
>> The development teams have handed it over to us and Victoria as handed it over to you
and gone 'this is what I've been working on for 6 months', and you feel a responsibility
to try and convey that to people who are buying into it and making sure that people are buying
into it well.
>> Then we pack everything up, and we set it all up again in Milan, we're there for
5-6 days and then all over again in Paris. So it's a long road-show
>> When I come back to London from fashion week and my team are in Paris or Milan selling
the collection it's great to use Skype to communicate with my team. It's great to actually
see the person that you're talking to and get sales feedback. Retailers might request
different fabrications or colours, we can't always do that but we can talk about it and
doing that through Skype makes it a lot easier.
>> She's so involved with the brand and want's to make sure that she's relaying to us what
her direction is for the season and where her inspiration was. We absorb that from her.
If we didn't have that face-to-face interaction with her then we wouldn't be able to convey
it in the way that we do.
>> It's very very important for me that when people come to either see a show or when they
go online that they are seeing the brand through my eyes and that's why I pay a lot of attention
to detail and to all the little element and details that go into making the show a Victoria
Beckham experience if you like.