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Customers are busy. We’re all busy people. The-- we’re bombarded with information.
And so there is still a role for an advertiser who is-- or advertising that’s built on
trust. And able to bring relevant and useful information to customers. But what you’re
seeing is a shift to being more targeted. Even in off line, you know, the part that
people realize or think about is on line, banner, search, e-mail, where you have their
micro targeting. But even in the traditional realm, with the proliferation of channels,
in-- on TV for example, or specialty publications or the merging of on line and off line, you’re
able to target all your advertising vehicles so much more than you’ve been before. And
that makes it useful. So you’re able to deliver messages that have a higher probability
of being useful to your customers at sort of the right place and right time.