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MARY ANN BELLIVEAU: So I think marketers in this space have
realized the importance of making sure that they have
really good information that's available to consumers when
they're looking for it, at that point in time where
they're raising their hand and they're saying, hey, I really
need information about a particular condition, whether
it's high cholesterol or heart disease or diabetes.
I think that marketers today are understanding that this is
really a moment where you can educate and connect with
people in a way that really is helpful to them as opposed to
advertising at them the way that we have seen in the past.