VIDEO MARKETING VS. BLOGGING | BRANDON WINDSOR TRANSCRIPT: Have you seen the recent stats on blogging? Sumo.com recently did an analysis of 650,000 hits on their blog, and here are the depressing stats. It turns out only 20% of their readers finished their articles. Not only that, the average visitor would only read 25% of an article. To put it another way, 80% of their traffic didn't read an entire blog post. Even worse, only 25% of the average post is actually ctually read. Now if you've ever written a blog post, you know how time-consuming it can be. You write you rewrite; you find images, you find links. It's a lot of work, to begin with, but it's a redonkulous amount of work for only 25% of it to actually be read. Now on the flip side, let's look at video content. According to Forester Research, one minute of video is worth 1.8 million words, but here's the really cool part. Videos, on average, only lose 5% of their viewers in the first minute. So let's see. My 1,000-word blog post impacts only roughly 20% of my customers and potential customers, while my one-minute video impacts 95%. That, my friends, is why I am all in on video. Let's connect! WEBSITE: ****** FACEBOOK: ****** LINKEDIN: ****** TWITTER: ****** INSTAGRAM: ******