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- Have you seen the recent stats on blogging?
Sumo.com recently did an analysis
of 650,000 hits on their blog,
and here are the depressing stats.
Turns out only 20% of their readers
finished their articles.
Not only that, the average visitor
would only read 25% of an article.
To put it another way,
80% of their traffic didn't read
an entire blog post.
Even worse, only 25% of the average post
was actually read.
Now if you've ever written a blog post,
you know how time consuming it can be.
You write, you rewrite,
you find images, you find links.
It's a lotta work to begin with,
but it's a redonkulous amount of work
for only 25% of it to actually be read.
Now on the flip side, let's look at video content.
According to Forester Research,
one minute of video is worth
1.8 million words, but here's the really cool part.
Videos, on average, only lose 5%
of their viewers in the first minute.
So let's see.
My 1,000-word blog post impacts
only roughly 20% of my customers
and potential customers, while my one-minute video
impacts 95%.
That, my friends, is why I am all in on video.