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Hello I my name is Paul, from PAUL CREMOUX studio.
This it is the best time to be designer. The industrial revolution of 18 and principles
of 19 century, leave us many benefits: Mass production, Hundreds of goods and services
within the reach of the majority of the world-wide population. The development of the cities.
The change of a base manual work economy into an industrialized one.
But also brought us too many unpleasant, not intended, dangerous results: We had to invent
17 thousand synthetic chemicals that are cancerigenic. We have polluted the air we breathed, the
water we drink, and world-wide food production system is pretty polluted too.
75% of the fishing “resources” have disappeared or are about to… And the extinction of all
the forms of life happens more rapidly that never before.
In spite of the Industrial revolution great technological advances: 5000 people die every
day of drink contaminated water. And one billion people are hungry.
200 million climatic refugees by the year 2050 are predicted.
Now that we see all these unacceptable results, we can’t stay still. And as Designers we
can change things, this it is the best time to be designer.
We must redesign production methods, industrial and social strategies, the new industrial
re-evolution cannot be cradle solely with an economic incentive, because after all,
this solo interest has taken it to its own crisis, we must include social, ecological
and morals values. 40% of the world-wide energy is consumed by
buildings More of 50% of greenhouse gases emissions
are produce by buildings and building industry. At the office we think that responsibility
of constructed environment, must contribute to enrich to natural environment, It is not
sufficient to say that our designs do not produce Co2 and pollute, or they “conserve
the environment”, we must contribute to enrich it, as all natural systems do it in
this planet. What will happen if we designed buildings
that besides responding to the client needs, social and physical context, budget etcetera,
they embrace several other intertwine systems, which produce wealth and abundance.
We would not have to save light, because it won´t come from a polluted source and we
could have a surplus of it, we would not have to save water nor worry about the sweepings
or trash and waste products. Because the resultant of its operations would be interrelated, thus
they would coexist in a virtuous and self-sufficient circle, where no waste exists.
The ways in which we organized the cities and designed buildings have become much more
complex. And we think that to obtain a truly successful
design it is necessary to include all those new elements in our decision making.
It is the moment for changing and make thinks different, better, for that reason, now is
the best time to be designer.