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>> Student off-camera: Would you girls be interested in saving the Pirate Bikes?
We're asking for a minimum donation and you get a t-shirt.
>> Jessica Vittorio: The Student Foundation was really hoping that we could
get people to realize how much they use the Pirate Bikes,
and hopefully when they realize that
"Oh, I ride a Pirate Bike to class everyday and now
they're all sitting in the middle of the Mall
and I can't ride them," that they'll either donate to the Pirate Bike Program
or take better care of the bikes;
anything that would lead to the Pirate Bike Program becoming better.
It costs about $2,500 a semester to keep the program running that includes
maintenance of the bikes, buying new bikes, painting,
having to go find them when they're taken off of campus
or left in trees or whatever it may be.
>> Addison English: I want to save the Pirate Bikes because it helps me get around.
When you're running late or you've got places to go or somewhere to be early in the morning,
there's no better way to get there than Pirate Bikes.
I hope that people will stop taking them for granted so much.
A lot of times I see people riding them around and then when they're done they just throw it down.
Maybe they don't realize where that comes from and now they're going to know that it's up to us to keep it going.
>> Vittorio: The t-shirts are $10,
they are kind of being co-sponsored by Student Foundation and class giving councils.
After working with the class giving councils we decided that
the class gifts were going to go to the Pirate Bike Program,
and so not only by buying a t-shirt are you donating to the Pirate Bike Program,
but you're also donating your class gift.
>> English: The design...
when I was thinking about it I realized that the pirate bike is a big part of what Southwestern is all about:
a liberal arts education and just that general mindset of
being free to go wherever you want to go however you want to get there.
I thought that the shirt needed to be as iconic as the bike.
That's why I used a simple vector graphic in solid color, as simple as it can get.
It's simple, but it's effective and it stands out and it sticks.
That's why I picked the slogan "It's a Southwestern Thing," too. It has to be trendy and it has to catch.
but they just want to know what is going on with the program
because I don't think a lot of students realize that
it isn't funded through tuition, it isn't funded through the school budget.
This is a donation-based program.
You're not paying for a t-shirt;
because you're donating a minimum of $10 you're getting a t-shirt
in return for that donation,
but we're not looking at it as you're buying a t-shirt to save the program.
You're saving the program and by doing that, you're getting a t-shirt.
>> Student off-camera: Pirate Bikes: It's a Southwestern Thing.