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>> So what I want to do is just go through a brief recap
of how we envision the NASA Human Health
and Performance Center running, go over the agenda with you,
we have a really great robust agenda today,
I think you'll really enjoy
and we have breakout sessions this afternoon specifically
aimed at giving you additional opportunities to match
up with folks on any kind
of collaborative ideas you have whether they're services,
projects, challenges and we'll have I think a lot
of good information for you
to consider how you might consider running challenges
or prizes in your organization
or between organizations as we go.
So if I could get the next slide please...oh, I have it,
I'm sorry...two hands occupied here so I could see the slides.
Just to give you a quick recap we actually conceded the center
back in 2007 as part of our strategic plan here
in Space Life Sciences, we officially opened on October 18,
that was a web opening, we got out website up and running
so we had a way to connect all of you together
and we currently have 64 members which is really fantastic.
It's a nice mix if you've gone on the website of government,
academic, corporate and nonprofit organizations and many
of you are represented here today.
We really established this to connect all of you,
these organizations together in a world-wide interest
in collaborating and advancing Human Health and Performance
for space flight, commercial aviation
and also challenging environments on earth
but in addition to challenging environments on earth,
really improving human health and performance on earth
as well, so this is a NASA hosted center but it's really
for you, so as we talk about this we really want this
to be member driven both in terms
of ideas, future workshops.
I'll say this several times throughout the day
but the idea is to connect everyone here
and to facilitate collaborations and so if you develop a project
between yourselves, it does not have to involve NASA,
we certainly would like some of them to involve us
but they don't have to and that's what we hope is part
of the value of the center in that we would ask
that you give us back something
down the road either lessons learned, some knowledge
from the project or just what you can tell us
about the project itself because I think
that will also spur everyone else to think about ideas
and how to work together.
Next...I'm going to say
that several times...so these are the themes,
obviously health, performance, habitability in the environment,
the broad topic research and technology development,
I think touches most of you here
and that's certainly a great interest to us.
That's one of the reasons we decided to start
with open innovation and collaboration
as a theme even though it's not a theme as a process or platform
because we thought it was very broad and it would draw a lot
of attention and we will listen to you as we go
through this process so the areas you find most compelling
that you would like to have workshops around,
that's what we'll do, that's what makes the most sense
to the membership and education and outreach.
We haven't touched on that a lot but a lot of you are interested
in either education directly or in outreach functions,
I think you'll find a way to connect
on that during the workshop today.
They'll be a table, a break out table run this afternoon
for those of you that are particularly interested
in education and outreach.
So why the NASA Human Health and Performance Center,
we really envisioned it first off you'll hear
from other presenters today with the notion
of open government being transparent about our needs
and it's really been phenomenal for us how quickly
that openness, publicizing what our technology needs were
in several workshops and then finding vehicles to allow
that facilitation
and collaboration has advanced several projects already.
I'm going to show you a little bit about some
of the open innovation work we did just very quickly
but we see tremendous value in collaborating across,
sharing resources, we think it will benefit all members
by helping you close gaps perhaps in your research
and technology portfolios, leveraging resources
if we all bring something to the table
around a particular project.
We envisioned it to be virtual or web based
to allow rapid data sharing among member because we thought
that would be really key to keep these conversations going
so there was a lot of good connection
and conversations yesterday and last night and today.
A lot of times when you go to a professional workshop that's
where it ends, you know you might be lucky
to keep a particular conversation going
so what we really want to do is open up these project rooms,
post information, enable you to share information back and forth
and really keep those collaborative discussion
and project work going and prioritization as well.
So how does this work?
It's NASA as a shared leadership between Johnson Space Center
and the Ames Research Center, I'll point Carol,
Carol if you'll stand up and just wave down here.
Carol is the Deputy for the NASA Human Health
and Performance Center
and we really appreciate the collaboration across centers,
that's something we need to keep doing more of on projects.
We do intend to form an executive council of members
to have this discussion about what projects,
what workshop you'd be most interested in, in the future.
As we told all of you when you signed up there are no fees
or agreements to join, we envision agreements
down the road when you come up with a specific project
but that would follow normal mechanisms,
normal contracting mechanisms
or however you decide to pursue a project.
Our NASA team is providing the communications, the workshops;
we could facilitate space act agreements,
that's just our contractual mechanism for doing projects.
At least on the website it's open, so all material we post
and we would ask that you would send us would be cleared
for the public domain.
We have talked about having a member section
that would be password protected that would contain more details
about you perhaps a point of contact address information
that you probably don't want out on the public website
so we'd have a members only section that we're getting ready
to build that you'd be able to access along
with a member connector where you could post projects.
So our first year what do we envision for products,
we would like to have two to three workshops this year,
this calendar year I'll say on compelling topics,
we thought open collaboration innovation was a really
compelling topic to start with.
We'd like to see four to five collaborative projects come
to pass among members if we can do that.
You'll hear a little bit more today about legislation
and other activities that have opened up the possibility
for interagency prizes, interagency challenges as well
as public/private challenges so I think there's an opportunity
for NASA and another federal agency or NASA and a corporation
to run a prize around an area of mutual interest,
I think that's a huge opportunity as we go forward.
And we also want to accumulate, distribute best practices
in data so we're happy to post
and distribute anything you think you'd like members
to share with and we'll certainly keep putting our
experiences on the website
and we'll constantly solicit feedback from you
as to what will make this of value to you as the members.
So I would like to acknowledge some folks,
I acknowledged Carol already,
I'd like to acknowledge our Center Directors,
Mike Coates [phonetic] is my boss here
at the Johnson Space Center.
Pete Warden [phonetic] is Carol's boss
at the Ames Research Center; they really helped enable this
by agreeing to partner and collaborate
to open up this center.
I'll skip to the bottom just real quick
because Bill Gerstenmaier is our executive sponsor
at NASA headquarters, Bill really enabled us
to get this center up and running, it's really important
to us to have the executive sponsor.
And I'd also like to acknowledge our Wyle Integrated Science
and Engineering Team so I'm going to ask them to stand
up which they probably won't like but...but the Wyle team
that really put the website together,
a lot of communications so I'm going
to start with...they're all scattered around down here,
Elizabeth Richard, Samantha Snabs [phonetic],
Gabe Rigor [phonetic], Magee Johnson is up here,
Cindy Rando [phonetic], Tacy Baker, and I'd also
like to point out let's see, Jeannie Bop [phonetic] is
in the audience and Vern McDonald I'm not sure has come
in yet today but they sponsored the reception last night
so thanks very much to Jeannie and Vernon and the Wyle folks
for sponsoring that reception I think that got us off
to a really nice start last night so thank you very much.
And this slide for some reason is blended or blurred out,
Steve I don't know how this happened
because usually the dots pop right up but I wanted
to give you just a quick intro to some
of the open innovation work we did.
If this were the world you'd see 2,900 pin dots on it from some
of the Innocentive challenges we ran, we ran seven challenges,
we got 2,900 solvers to participate from 80 countries,
this is just an example of one challenge we ran
through yet2.com again with a global reach,
I think that's really powerful use
of these open innovation platforms.
We ran one, a challenge with TopCoder
that was a software based competition,
we got a great algorithm from this that we were able to use
in our optimization algorithms and Jason Crusan
from NASA headquarters has built upon this and opened
up NASA Tournament Lab which will seek at least 20 challenges
around topics for optimization
on the International Space Station.
Jason is actually running
that first tournament lab kick-off meeting here today
at Johnson Space Center and will be
around all the different centers.
We also did NASA at work,
we used the Innocentive platform internally, we gave every center
at least two challenges to run, the idea here was
to connect across, connect the centers
and this is just an example of challenges that were posted
by the Johnson Space Center and it's an eye chart but it's just
to give you an example that the color bar show you
that multiple centers participated in trying
to solve one center's problem.
So we're very interested in who connected,
what kinds of expertise connected.
We know for a fact we connected people
that didn't know each other before,
that levels of expertise they didn't anticipate in being able
to help with a particular problem so just
in the participation level really a good result,
we'll see what kind of solutions we'll be able to post from that.
So just to review the agenda with you real briefly,
Dr. Karim Lakhani will talk from Harvard Business School
about an overall framework for open innovation,
followed by Pascal Finette from Mozilla
and Robin Sturm [phonetic] from the Office
of Science Technology and Policy.
Our panel will be composed of some
of those same speakers plus Bev Godwin is here
from the General Services Administration to moderate,
we're actually borrowing Barbs...Bev's I'm sorry model
of a lightning round and panel that will have an interactive Q
and A, I think you'll really like.
Eugene Buff from yet2.com, Steve Domeck from Innocentive,
Pascal again, Jennifer Fogarty from our group talking
about our challenges, Lisa Panel from General Mills
and Craig Wynett from Proctor and Gamble.
So I think you'll really enjoy that panel
and have an opportunity to have a good Q and A from those folks.
In the afternoon Jeff Hamily [phonetic]
from the Casno [phonetic] Group will talk to you
about their Colab [phonetic] model
and again Lisa Panel will be talking about her experiences
at General Mills
about internalizing these open innovation platforms
and doing it from a complete corporate prospective.
So then just very briefly this afternoon
with breakout sessions we have some tables set up with themes
that you suggested, they're in your packet.
We have some open tables, we call them projects 101
and challenges 101 so if you're interested in talking to folks
about collaborative projects or challenges or how
to run challenges those will be open.
Each table has a facilitator and a note taking
so you can just participate
and we'll get those results back to you.
You have member information in your packet so please look
through it, it's a really interesting group of folks
that have come together here to collaborate and look
through that and see who you might want
to talk to or connect with.
There are breakout sessions, there are breaks,
the networking lunch and the breakout tables to give you time
to connect with each other and to talk
about possible collaborations.
And then we'll wrap up this afternoon,
get some early feedback from you and see how we can improve
on this as we go forward.
So I hope I stayed on time, I can't look at my watch
at the same time, any questions,
quick questions before we get started?
[ Background noise ]
I'm sorry were there any questions
or comments before we get started?
Great well again...oh Jeff.
>> [ Inaudible section ]
>> The question was is this normal for NASA to do this kind
of work...we have a lot of collaborations,
we do...NASA does collaborate externally quite a bit,
I think this Center concept is new in the sense
that it is a lateral...a way to connect laterally
across many different organizations so it's a bit
of a trial balloon I think for NASA to be this extensive,
to have this kind of extensive center participation
so I think it's a little bit of a new model
but NASA has traditionally collaborated.
Any comments or questions?
Okay well again I want to thank you for being here,
I know travel is...especially this time of year is difficult,
I hope we've put together something of great value
for you just to get started with as well as the Center
so it's not just the workshop it's everything we do
after the workshop in between meetings and the kinds
of collaborative projects and challenges we can put together
as a total package so I really appreciate your interest
and your participation today and we'll get started
so it gives me great pleasure to introduce Dr. Karim Lakhani
from the Harvard Business School.
He asked me not to read his whole bio
so I'll just say he was also a former GE'er and we met
about three years ago
and started our collaborative work together
which really opened literally our experience
to the open innovation platforms and how we might use
that within a government agency to solve problems.
I think Karim and I have cross referred each other
to multiple organizations to the point where we're saturated
with opportunities but it's really been great to work
with Karim I think some of you have heard this talk,
this over ideas of the ideas cloud so I won't take anymore
of his time and introduce Dr. Karim Lakhani
from Harvard Business School.
>> Thanks Jeff.
[ Applause ]
Um, yeah so some of the NASA folks have seen this multiple
times, I could invite someone to come up and give this talk
as well, Jeff could probably do it too.
But or Jen...so what I'm going to try to do is lay
out the logic for sort of external innovation
and both sort of why we want to do it as well as sort
of a framework for us to make sense
of when would we do it internally versus externally.
And the notion of ideas cloud, the metaphor comes from sort
of the most current of you know hip term in IT
which is cloud computing.
So many of you have heard of cloud computing,
the notion behind cloud computing is
that basically the core assets, the core IT assets of a firm
or organization don't necessarily have
to be inside the organization, they can be outside
and then the IT group or the organization itself can tap
into it on demand and use it as needed and then turn it on
or turn it off depending on what's going on.
And the notion of the ideas clouds is similar,
that some of the core intellectual assets
of the firm also don't have to be inside the firm,
inside the organization, they could easily sit outside in fact
from the data I'll show you that in fact
that is the case no matter what and the opportunity for firms is
to find ways to organize themselves
so they can actually access this knowledge
from the outside world.
Before I start I'm going to show you a video,
a commercial the Super Bowl 2008 I think it should show
reasonably well here, it's a Doritos commercial
so let's watch this commercial together.
[ Watching video ]
>> It's my crystal ball.
>> It looks like a snow globe.
>> Nah, uh, it's real.
>> Here watch, free Doritos at the office today.
[ Background noise ]
>> I think that's a yes.
[ Background noise ]
>> Will I finally get that big promotion [inaudible].
>> Promotion not in your future.
[ End of video ]
>> So the Genesis of this add was created by two brothers
in a Batesville, Indiana as part of Doritos attempt to sort
of get into this cloud sourcing game and if you think
about Doritos, Doritos is part of PepsiCo,
PepsiCo has some you know core capabilities one
of them is marketing and creating ads and PepsiCo decided
for the Doritos brand that they wouldn't do any of that,
all right, they would let people
from around the world participate with them
to create the ad but not even just create the ad
but also choose the ad, so many people
about 1,900 people submitted fully formed ads
and the ad you saw here was exactly what they submitted
and then about a million people participated in this voting
and then the best...the top five ads I believe they took
and they ran on Super Bowl and again if you think
about the Super Bowl in the U.S. that's the marquee signature TV
advertising event and Pepsi decided they wouldn't have
anything to do with it, they let their users determine the ad.
It took Pepsi three years to come to this decision,
you can imagine the conversation in the board room,
like you want us to do what...like people
from around the world like Batesville,
Indiana will submit ads and then some other people will help
choose the ads and we don't have a say about it.
It was a pretty controversial decision but the firm decided
for the brand that it was, for Doritos as a brand they felt
that that was the best way to indicate to their fan base
to their customer base
and it has yielded some very interesting results
so about 4,000 entries and they spend about 2.5 million dollars
on this and then just the publicity around the ad itself
because it got picked up in many other settings, they estimate
to be about 35 million dollars and then the additional hit
on the revenues they estimate close
to about 50 million dollars.
And then they knocked out the poor Budweiser dog as well,
on their ten year running streak.
And so the notion here is again if you think
about an organization like Pepsi they have decided
that they can tap into this world wide network of people
around the world who probably have more creative ideas
than their ad agencies might themselves and given
that the tools for innovation are decreasing
and the connectivity has increased they are making hay
with this and they've now rolled out similar campaigns
across the global markets
and they're also doing something similar with recipes as well,
so PepsiCo has really gone ahead with sort
of taking this approach of accessing this idea
of cloud to...for their benefit.