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STEPHEN BAKER: I really believe in
experimentation in marketing.
I think it's a laboratory out there, 24/7, and we humans are
producing all kinds of information about ourselves.
We're little test rats.
And marketers that are smart are going to be doing all
kinds of testing to see what we like, what we
don't like, et cetera.
You know, when I was marketing my book, The Numerati, I did a
behavioral advertising campaign for the book.
And we found out all kinds of things about the readers and
the potential readers of The Numerati.
It was very interesting.
And it also led to blog posts, and that helped their
marketing campaign.