Tip:
Highlight text to annotate it
X
for anything in this state
tablets will support films are everywhere
they're being used more and more for shopping
consumers already spend billions of dollars shopping on their mobile devices
undoubtedly they will spend even more in the years to come
there are huge opportunities in mobile shopping
those opportunities will be even greater if the mobile shopping experience were
better
shoppers want to focus on finding items they're looking for not learning the
user interface for shopping at
we believe the most natural and easy is to use interaction from mobile shopping
is based on a graphical and spoken interaction within the intelligence
software agent or shopping assistant
here we see a shopping application for children's clothing
starting with a simple search we've been show how easy it is to restrict the
search by price
this can be hard to do in a purely graphical interface
also a graphical interface usually forces the shopper to select one of the
apts price ranges
with voice the shopper simply enters the exact price range he wants
how ***
i'd like to look for some blanket
art
let's just look at the once the cost less than one hundred dollars
spring s
what if the user likes one of these
she could ask for more information
just generally express interest in the item
the system is smart enough to figure out that if the shopper expresses an
interest in and item
she'd like more information
in the agent should take the initiative to show it to her
in addition the system knows what items are on sale
based on the product database
and can conversation only include that fact
so stinky blankets lorena skewed
xxxxxxx
sects
if the user wants to think more about an item she can ask to put it on her
wishlist explicitly
through the system understands that thinking about an item means saving it
on the wish list
great i'd like to think about that one
last
the system proactively shows the user the wish list to confirmed that the new
item will be remembered
and so is the users looking at her wish list
she might know something that she wants to add it
and she can do that by voice or combined voice in touch as well
since space
looks at three skipper goto socks by trumpet
let's make that three skipper brooches that spectrum ten
sucks past
okay let's look this is now
let's look for susan
assets s
steps
yes
after shopping for a while it's easy to forget
what u looked at
an ap might or might not have a
recently viewed items function
even if that function as easily available fish typically in no way to
search within it
here she refers to previously viewed items by voice because the system
automatically remembers everything the user
has looked at
come to think you fit
remind would blankets i've looked in
it's
poke a pretty good sport on my wish list too
last
i think id like to look at those in person
sometimes our usual want to look at something in person before she buys it
if the merchant has retail stores
it will be neutral for the shopping assistant to find the nearest store and
help the shopper with the location
anticipating the shoppers needs
aac it extracted star
chest
great copy right there
sets
akshar
apt
finally
a natural mobile shopping experience his seamlessly integrated with the merchants
instore experience
or you're just a tad travels transparently across devices
so that champing that starts on a tablet
can continue in the store on the user smartphone
as
it's
we might look like it's not looked at
you might like that that looked at
has he's
most chris
some of the features of a truly natural mobile shopping experience include
warm simplified access to information about the merchants inventory
which is provided by tight integration of the conversation ingin and the
inventory database
provide services like offering to wrote the customer to a retail store
memory of shared experience between the user and the system
as we saw here with the conversation in jobs automatic memory features
to sum up this demo shows how natural the mobile shopping experience can be
through the use of a powerful conversation in june
as easy to customize and supports natural spoken interaction