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Hi, I’m Tom Antion.
Putting audio on your website can be a great advantage over your competitors because they
can hear you talking. This is the web. There are still lots of people on the web that are
skeptical of ordering and doing business with people. But if they can hear your voice, it
really makes a big difference in their perception of you.
Not only will they hear your voice, the service that we use can take a telephone audio and
put it up on the web very easily. Why is this good? Well, because you could have one of
your clients simply call in a testimonial for you. Most of them were happy to do this
if it's just a simple phone call. Then you take the recording and put it up on your website.
It adds a lot of credibility. You know, when people see written testimonials, that's good,
but you could totally make them up. But when you have a person with their voice and their
voice inflection being heard saying good things about you, that carries a tremendous amount
of credibility.
This service Kick Start Sound is the one I happen to use, also does some other very cool
things. One is called an audio postcard. This is basically a web page but it looks like
a postcard. It's very easy to send an Email to your customer list or your database and
tell them, "Hey, click here and hear an audio postcard from me." And then the postcard opens
up and it's got a message to them and links in it. I'll tell you what, these things get
enormous click-through rates. The last one I did get 67% click-through rate. So, that's
one of the cool things. You can put audio in eBay auctions. You can put it on all your
websites. You can put it in your shopping cart in a secure environment. So this is really
great. It's really cheap.
And they also have a program where if you recommend it to others, you can get a commission
on it. So if you recommend it to only three people, you basically get the service for
free. That's a great thing. And once you start recommending it to more than that, more than
three, you start making money per month. So it's a great residual income program for you
too and you still get to use the service. They have an 800 number that your people can
call in your testimonials. So it's a really great service. You need to check it out. I've
got a brief sample over at www.KickStartSound.com. So visit over there and start putting audio
on your websites.