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Hi. My name is Chris Null, mindSHIFT Regional Operations Manager and I lead our Customer
Advocacy team. Our customer advocates play the lead relationship
management role post-deployment. We often say, "If you've got a question and you're
not sure who to ask about it, then the answer is to call your customer advocate." They will
want to talk with you proactively at least once a month, and as part of that, they will
lead you through basic but proactive technology steering about things like drive space on
your servers or hardware warranties. On a daily basis, they also manage a number of
logistical and administrative needs. As they do all of this, they will make sure they are
viewing your problems and opportunities through your eyes first and mindSHIFT's eyes second.
Your Customer Advocate is very familiar with your business needs but may not be a deeply
experienced IT engineer, so it's important to make sure we have an additional role in
our relationship management team that brings deep IT engineering to the table. We call
these folks virtual CIO's, and their primary goal is to make sure we're engaged with you
to provide long-term and strategic technology steering. We also ask them to do proactive
and programmatic assessments of your environment and plan with you how to implement any best
practices we find are missing. It's important for this to be a consistent relationship over
time, because technology moves fast, and whatever your needs are today, they may very well be
different 12 months from now. The only way for us to move fast enough is for our vCIO's
to have history with you, so we don't start from scratch every time your business, your
industry, or the environment around you changes. Our experience has been that this program
coupled with a customer advocate provides the nurturing that you and your business will
need from an IT perspective.